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retail industry
retail analytics

Black Friday and Cyber Monday sales have shattered previous records. Cyber Monday reigns supreme. And retail analytics and visualization tools have helped bring Christmas early yet again!

retail industry

The digital era has drastically changed the way we make transactions. The retail industry is undergoing rapid digitization wherein more physical stores are introducing their online sales platforms. With e-retailers like Amazon realizing enormous profits and seeing continual expansion, a large number of brick-and-mortar stores worldwide are working towards upping their digital game and implementing…Continue Reading “Technological Innovations Driving the Retail Industry”

Trends – B2C eCommerce accelerating worldwide

According to eMarketer’s forecasts, worldwide business-to-consumer (B2C) ecommerce sales were expected to increase by 20.1% in 2014 to reach $1.500 trillion. The rapidly expanding online and mobile user bases in emerging markets, increases in mcommerce sales, advancing shipping and payment options, and the push into new international markets by major brands are going to be the key factors behind the continued growth. (Source: Emarketer)

How to feed your customers with products that they don’t want

“After reading the title devil inside you might be reassuring you that there is no way a company can convert me into a ‘customer’ no matter what they write. I am immune! These persuasion techniques are meant for puny humans, I am above the rest!”