A tag management system helps businesses manage and improve their digital marketing efforts. Learn about the various types and their advantages!
Learn how clickstream data analysis can help e-commerce businesses boost conversions with cross-selling and upselling while improving customer experience.
The retail industry had a brilliant 2016 in terms of sales. Here are seven things that will likely drive the industry in 2017 and the years following.
Black Friday and Cyber Monday sales have shattered previous records. Cyber Monday reigns supreme. And retail analytics and visualization tools have helped bring Christmas early yet again!
The digital era has drastically changed the way we make transactions. The retail industry is undergoing rapid digitization wherein more physical stores are introducing their online sales platforms. With e-retailers like Amazon realizing enormous profits and seeing continual expansion, a large number of brick-and-mortar stores worldwide are working towards upping their digital game and implementing…Continue Reading “Technological Innovations Driving the Retail Industry”
According to eMarketer’s forecasts, worldwide business-to-consumer (B2C) ecommerce sales were expected to increase by 20.1% in 2014 to reach $1.500 trillion. The rapidly expanding online and mobile user bases in emerging markets, increases in mcommerce sales, advancing shipping and payment options, and the push into new international markets by major brands are going to be the key factors behind the continued growth. (Source: Emarketer)
Your friend has an awesome pair of boots that you wish you had. But the product in the site she bought from is sold out. What do you do? Where do you get the same pair of boots? Are there anyone else selling the same pair of boots? Are there better ones out there? But, before that, how do you even find similar pair of boots? You try using various key words to search. They do give you results, but they are not exactly what you are looking for. You know that if you go through countless number of websites that Google throws up as recommendations for you, you might find them at the end of an online catalogue after browsing through hundreds of “stuff” you don’t want to see. So what do you do? You feel, life would have been so easier, if you could just take a picture of those amazing boots and search online, and the search results will have the same, similar or better looking boots just for you.
“After reading the title devil inside you might be reassuring you that there is no way a company can convert me into a ‘customer’ no matter what they write. I am immune! These persuasion techniques are meant for puny humans, I am above the rest!”