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retail industry
retail analytics

Black Friday and Cyber Monday sales have shattered previous records. Cyber Monday reigns supreme. And retail analytics and visualization tools have helped bring Christmas early yet again!

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retail industry

Most people today have the power to keep abreast of current market trends and emerging technologies, thanks to the Internet. The ubiquity of connected devices, constantly evolving technological landscape, and growing per capita income are some of the factors due to which the expectations of the average consumer have risen greatly. B2C companies are, therefore,…Continue Reading “Big Data Analytics and Retail – What Does the Future Have in Store?”

retail industry

The digital era has drastically changed the way we make transactions. The retail industry is undergoing rapid digitization wherein more physical stores are introducing their online sales platforms. With e-retailers like Amazon realizing enormous profits and seeing continual expansion, a large number of brick-and-mortar stores worldwide are working towards upping their digital game and implementing…Continue Reading “Technological Innovations Driving the Retail Industry”

Big Data in Retail

Retailers use analytics platforms and solutions to leverage customer insights. Analytics sheds light on customer behaviour and tendencies by extracting metrics such as frequency of purchase, the average amount spent in transactions, conversion rate, the amount spent on specific product types, etc.