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Understanding the Role of Data Analytics and Data Science in Sales - Guest Post by Shikhar Srivastava

For years sales and marketing teams around the world have failed to understand the importance of having a data scientist in their ranks. There are several reasons for that but perhaps the most significant one is a failure to recognize and embrace the difference between data analytics and data science.

It is an essential activity for every business to identify and analyze brands, products, services or attributes that have the greatest influence on the final target achievement. It also enables organization leaders to get an idea of the possible impact on business outcomes if they work on different factors that drive performance for a business or organization. Key driver analysis helps in solving this problem by recognizing the importance of utilizing data to make evidence-based decisions.