Competitive Intelligence Watch Tower for a Global Networking Major
Our client, a Fortune 500 networking technology hardware, software, and services company was witnessing an increasing threat and market share erosion from a global competitor. The client wanted to pre-empt the competitor’s strategic direction and sales tactics, using data-driven analysis to identify early warning signals to augment their sales and channel strategy.
How BRIDGEi2i delivered value
BRIDGEi2i leveraged its Natural Language Processing (NLP) algorithms with AI-powered accelerators to develop a Competitive Watch Tower that incorporated several elements of data and insights around a target competitor to assimilate data across channels.
Using the Competitive Watch Tower, the client could predict and simulate scenarios and build strategies to circumvent problem points. BRIDGEi2i’s Watch Tower could help alter the sales plan, as well as launch channel and marketing attack plans to counter the competitor and regain market share.
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