Get more from your marketing investments with AI
Artificial Intelligence in marketing holds a whole world of possibilities. McKinsey conducted a study that collated and analyzed more than 400 use cases across 19 industries and nine business functions and found out that AI in marketing has the potential to create annual value across sectors close to a trillion dollars (Source: McKinsey Global Institute, notes from the AI frontier, 2018). From better customer engagement to improving overall effectiveness, AI is ushering in the next wave of marketing modernization.
BRIDGEi2i partners with enterprises globally to deliver AI-powered marketing transformation that drives sustained customer growth and retention and improved marketing effectiveness.
Personalization at scale
With the amount of customer data being generated, enterprises now have the ability to match the right channels, frequency and offers to customer behavior, that too in real time. With better engagement and data-driven touch governance, engaged customers build better affinity to brands thereby improving retention and loyalty.
BRIDGEi2i leverages best in class data engineering capability and its proprietary recommender accelerator to deliver personalization at scale and power up enhanced customer experience across marketing, sales and customer service organizations. With real time recommendations on the right channel, right time and next best actions, enterprises can provide personalized experiences across the right touch points and improve growth, retention and loyalty with the help of AI for Marketing.
BRIDGEPersona is BRIDGEi2i’s flagship product that delivers personalization at scale for enterprises.
Spend Optimization
With enterprises constantly looking to improve bottom and expecting better RoI on spends at the same time, marketing spend optimization is one of the biggest focus areas for marketing teams. Using AI for marketing and predictive analytics, marketers can access real-time insights on the optimum marketing mix and spend optimization possibilities for more scalable outcomes.
BRIDGEi2i’s Media and Trade Spend Optimizer uses proprietary optimization algorithms to analyze media & trade spends to create a holistic view of contributors to sales and ROI. This provides automated recommendations for:
The most optimal mix of spends across media channels and promotional tactics to designated business users.
Business users for optimal spend mix across brands and vehicles.
BRIDGEi2i named in Gartner’s Market Guide on Data Science and Machine Learning Service Providers.
Price & Promotion Optimization
While spend optimization impacts the bottom-line, pricing decisions are critical to the top-line growth. With massive spends allocated for promotion activities and with both trade and consumer promotions running simultaneously, sales growth in companies depends heavily on understanding factors that control price and trade promotion strategies.
BRIDGEi2i’s Price & Promotion solution combines proprietary AI accelerators optimizer and recommender to help CPG companies measure the effectiveness of Pricing decisions and promotion mix and get accurate recommendations for actions on pricing and the ideal promotion mix across categories accounts and regions.
BRIDGEi2i Featured Among ‘AI Consultancies in APAC’ Report by Independent Research Firm.
Why partner with BRIDGEi2i?
Our obsession with “value to customer” and “time to value” has shaped our engagement philosophy and we partner with our clients to make the journey from Information to Insight to Impact easier, faster, and sustainable. We leverage our proven problem-solving frameworks, extensive domain expertise, data science capabilities and proprietary AI accelerators to help companies accelerate their transformation journeys and build digital enterprises of the future.
At the core, we are an organization of problem solvers. From the time we started BRIDGEi2i at a garage in HSR layout to present day, we have focused on building best in class capabilities to ensure we are bringing our A game when it comes to solving the most complex problems and delivering value to clients.
That’s how SCaLA (Skills | Capabilities | Learning | Ascension) was born; a structured skills & capabilities development division within BRIDGEi2i that nurtures and molds handpicked talent into world class Data Scientists, Technologists, Consultants and AI experts.
BRIDGEi2i’s AI Labs drives innovation in data engineering, machine learning algorithms, and last mile analytics delivery through AI-powered interfaces.
With a pick of the best data scientists, AI technologists, and engineers, AI Labs delivers innovation that helps enterprises extract more value from analytics, operationalize analytics through AI, and accelerate digital transformation outcomes.
At the core, we are an organization of problem solvers. From the time we started BRIDGEi2i at a garage in HSR layout to present day, we have focused on building best in class capabilities to ensure we are bringing our A game when it comes to solving the most complex problems and delivering value to clients.
That’s how SCaLA (Skills | Capabilities | Learning | Ascension) was born; a structured skills & capabilities development division within BRIDGEi2i that nurtures and molds handpicked talent into world class Data Scientists, Technologists, Consultants and AI experts.
BRIDGEi2i’s AI Labs drives innovation in data engineering, machine learning algorithms, and last mile analytics delivery through AI-powered interfaces.
With a pick of the best data scientists, AI technologists, and engineers, AI Labs delivers innovation that helps enterprises extract more value from analytics, operationalize analytics through AI, and accelerate digital transformation outcomes.
Since the inception, we have focused on innovation to deliver sustainable impact to our clients. Leveraging experience from our extensive body of work with Fortune 500 companies, we have built a strong AI applications development practice: Smart Apps
The Smart Apps practice works in conjunction with the consulting team and AI Labs to develop and deploy customized AI applications that address unique business needs.
Be it one time projects or multi-year transformation engagements, we have always focused on delivering sustainable impact. Our success comes from our ability to contextualize solutions to business problems and create transformation roadmaps.
Our focus, efforts and investments in building domain depth, structured problem-solving frameworks and consulting expertise have helped us consistently deliver transformation outcomes, and our work has been recognized by analyst firms like Gartner, Forrester, Everest Group, HfS, and ISG
Since the inception, we have focused on innovation to deliver sustainable impact to our clients. Leveraging experience from our extensive body of work with Fortune 500 companies, we have built a strong AI applications development practice: Smart Apps
The Smart Apps practice works in conjunction with the consulting team and AI Labs to develop and deploy customized AI applications that address unique business needs.
Be it one time projects or multi-year transformation engagements, we have always focused on delivering sustainable impact. Our success comes from our ability to contextualize solutions to business problems and create transformation roadmaps.
Our focus, efforts and investments in building domain depth, structured problem-solving frameworks and consulting expertise have helped us consistently deliver transformation outcomes, and our work has been recognized by analyst firms like Gartner, Forrester, Everest Group, HfS, and ISG
INSIGHTS
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CASE STUDY
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BRIDGEi2i Market Impact Monitor