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Analyse This (Outlook Magazine)

“Every business will use analytics to take data-driven decisions,” says Prithivjit Roy, CEO and founder, Bridgei2i Analytics, a start-up that specialises in analytic solutions by building applications. “It won’t be just for a competitive advantage — it’s going to be the way you run your business.” For instance, a retailer in India didn’t have to worry about competition from online retail till some years back. But now, e-commerce and online shopping has changed the retail landscape. Not only do retailers have to grow their store sales, they also need to have a thriving online presence to take on competition from online retail companies. They are doing that with the help of analytics.

About BRIDGEi2i: BRIDGEi2i provides Business Analytics Solutions to enterprises globally, enabling them to achieve accelerated business impact harnessing the power of data. Our analytics services and technology solutions enable business managers to consume more meaningful information from big data, generate actionable insights from complex business problems and make data driven decisions across pan-enterprise processes to create sustainable business impact. To know more visit

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