Analytics Solutions as Movie Titles – Posters

Developers are often interested in learning about the software industry’s best practices, so that they can improve the robustness and efficiency of their code. The best way to learn is by reading the source code of programs that are in production and running heavy workloads.

Don’t believe those who tell you brick-and-mortar retail is dead. Despite the huge popularity of e-commerce, brick-and-mortar stores are here to stay. Physical store locations act as showrooms for your products, while e-commerce allows consumers to research all their options in a convenient format.

Customer Experience: “Are you walking the extra mile?” A famous quotation by Roger Staubach says that “There are no traffic…

Most of the manufacturing organizations could have saved their money in procurement and the easiest way could have been saving it through purchasing these price volatile commodities.

Gone are the days when a customer was identified as: married, has children, lives in an upscale neighborhood, reads Time magazine and wears a Rolex. Now, customer profile entail aspects such as no. of daily customer visits to the site for the last two months, items purchased by the customer in the last one week etc.

Let us start giving names to the types of customer profiles. Identifying a customer by their attributes is called as “Demographics Segmentation”; to be precise, demographic segmentation consists of dividing the market into groups based on variables such as age, gender, family size, income, occupation, education, religion, race and nationality, whereas identifying customers by their behavior is behavioral segmentation.

Trust Google to come up with interesting stuff. With a ginormous collection of over 5 million e-books, they created the Google Ngram Viewer app. The purpose is simple – to observe the existential trend of a set of words used in literary works over a period of time. As with most Google creations, the app has great applications – especially for someone interested in Natural Language Processing and the study of evolution of topics.

As an inquisitive NLP analyst, this app really excites me. It helps me tie a few hypotheses together that we couldn’t have decisively done with smaller text corpora.

There are a plethora of articles on the rise of big data and the underlying hardware and software that drive this phenomenon. No, I don’t intend to add to that clutter. This blog attempts to infer the evolution of this phenomenon through a study of the evolution of the words that define it.

Consider this scenario: As a Digital Marketing Manager, you are assigned a budget for the quarter and pull upon multiple resources within the firm to churn out attractive infographics, well defined guides, promising whitepapers and compelling blog posts back to back; you then share them across social media channels, paid and otherwise, and sit back waiting for the leads to flow in – a job well done right? Absolutely not!

Today the teaching pedagogy has changed dramatically. With advances in technology, our classrooms are virtual, knowledge is on the cloud and students are widely dispersed. The education market space has moved up the value chain by adopting latest innovations.

As per Wikipedia “A simple definition of analytics is the science of analysis… Business managers may choose to make decisions based on past experiences or rules of thumb, or there might be other qualitative aspects to decision making”.

BRIDGEi2i has grown significantly over the last 5 years. Today we service 25+ customers globally with a team of 150+ people, offices in Bangalore and US and have recently secured a series A growth capital infusion from Edelweiss Private Equity. Our Dreams & Goals have gotten bigger…So has our office. Here is what it looks like!

Over the last 10 years, Business Analytics has become a buzzword. Pioneered by companies like General Electric, Walmart, American Express, Netflix, Amazon, etc., it has today spread across industries and become the cornerstone of many companies. Companies are using analytics in making data driven business decisions to accelerate business impact.

The most talked about areas in Analytics today are Business Intelligence (BI), Big Data, Visualization, Data Mining, Predictive Modeling and Optimization. But another, equally important area in Analytics, ‘Research’ has seldom been spoken about much.

The HR space has traditionally been driven by Industry Best Practices. The likelihood of People Practices or Initiatives getting approved by the Management also increases manifold if one can show instances of the same being practiced by the market leaders or the competitors.

But how fruitful is such an approach? Does it always achieve the desired results? In the quest to adhere to best practices, can a more effective Initiative/Intervention be left out?

The initial months in any organization can be daunting – especially, a young analytics firm growing exponentially. Bridgei2i was about 5xz0+ employee strong at the time I joined, and doubled within 6 months..

Pressanna Kumar, BI Manager at BRIDGEi2i, sheds light on the significance of analytics and business intelligence in the media and entertainment space.

The retail analytics market will likely be valued at $5.1 billion by 2020. Here are six major retail analytics trends that are driving the industry.