Analytics Solutions as Movie Titles – Posters

Over the past decade, we have witnessed many firms realigning their businesses to focus on customer centricity. Firms have opened up new communication channels and are reaching out to customers via their preferred channels – with right offers at the right time.

It takes a lot of effort from diverse teams across the organization to get $4M revenue into the system but it just takes one Sales Manager to lose the same amount of money! CEB recently reported that a failed Sales Manager would cost the company $4M.

I spent a lot of my college days playing this incredibly brilliant and additive game during my days – Age…

Credit card is one of the most revolutionary concepts in the financial sector. This piece pf plastic has changed the way we shop, spend and plan our finances. Given the convenience of use, most people consider it as the first mode of payment and credit cards have gained the reputation of becoming indispensable.

As always there is a flip side to all great concepts. Credit cards are no different. Maxed cards, overdue payments, unpleasant conversations with customer care, dealing with collection agents to name a few. We at BRIDGEi2i put together a cool board-game that takes on on a rollercoaster ride in the world of credit cards and gives you an experience of the ups and downs of owning a credit card.

Brands, no matter how big or small they may be, a common concern they all share is maximizing their campaign effectiveness. For the sake of illustration, imagine a Mercedes Benz Ad targeting a female aged 22-27, will it be effective in any sense?

There was a time when I used to love going out to shop. Gadgets fascinated me and I loved the…

Over the last 10 years, Business Analytics has become a buzzword. Pioneered by companies like General Electric, Walmart, American Express, Netflix, Amazon, etc., it has today spread across industries and become the cornerstone of many companies. Companies are using analytics in making data driven business decisions to accelerate business impact.

The most talked about areas in Analytics today are Business Intelligence (BI), Big Data, Visualization, Data Mining, Predictive Modeling and Optimization. But another, equally important area in Analytics, ‘Research’ has seldom been spoken about much.

What do Snowden, Nandan Nilekani and Mark Zuckerberg have in common? Well, they are all related in one way or…

Today’s enterprises capture a lot more information about their customers, employees, budgets, spends, market and competition. There is data from the point of sell (like order size, shipment volume, price, revenue, margin details etc.), before sell data (e.g. sales pipeline line, marketing spend across channels etc.) and after the sell data (e.g. customer service information, product usage patterns etc.) All business functions like sales, marketing, pricing, supply chain, finance, risk management, information technology, human resources, etc. have a lot more access to various forms of structured and unstructured data available inside the enterprise and from sources outside.

You might be wondering what Criclytics means! Don’t Worry, I will explain what this means and how this is playing a central role in cricket. Cricket is one of the most followed sport in the world and with the 2015 World cup around the corner, the craze is reaching fever pitch. So in this blog I would like to talk about “Criclytics” – Analytics in Cricket.

Whether it’s streamlining supply chain processes or watching pets, IoT gets the job done! Here are 7 amazing facts about IoT you probably didn’t know!

If we pause to consider what made a traditional industry like insurance spend so much on technology, the challenges that insurers face come to the front. The most common challenges include: the complex nature of business, change in business approach from risk absorption to risk mitigation, data explosion, adoption of disruptive technologies and the rising number of insurance fraud. Let us see how advanced data analytics addresses these challenges.

Marketing Analytics 101! Learn how defining the right set of marketing metrics will facilitate the growth of your enterprise.

This strip is c alled “The Future” and developed by Nandhini Giridharan and team at BRIDGEi2i. For astrological predictions, go…

Today the teaching pedagogy has changed dramatically. With advances in technology, our classrooms are virtual, knowledge is on the cloud and students are widely dispersed. The education market space has moved up the value chain by adopting latest innovations.