Case study: Assortment planning for a Global CPG Giant

Business Context

The client, a global CPG giant with more than 70 brands, was actively looking to grow top-line in their pursuit to win market share. They needed a solution to optimize the SKU assortment in more than 1.5Mn stores in India through 30+ distributors.

How BRIDGEi2i Delivered Value?

BRIDGEi2i used artificial intelligence to provide the sales representatives with store-level intelligent recommendations at the point of sale. We partnered with the client to develop an SKU Mix recommender to identify the optimal SKU mix at a store level.

BRIDGEi2i enabled 60% greater Hit-rate in New SKU recommendations

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