Case study: Assortment planning for a Global CPG Giant

Business Context

The client, a global CPG giant with more than 70 brands, was actively looking to grow top-line in their pursuit to win market share. They needed a solution to optimize the SKU assortment in more than 1.5Mn stores in India through 30+ distributors.

How BRIDGEi2i Delivered Value?

BRIDGEi2i used artificial intelligence to provide the sales representatives with store-level intelligent recommendations at the point of sale. We partnered with the client to develop an SKU Mix recommender to identify the optimal SKU mix at a store level.

BRIDGEi2i enabled 60% greater Hit-rate in New SKU recommendations

Want to know more?

Download the case study!

Learn how the right AI strategy can take your business to its pinnacle. Listen to our podcast AI to Impact!

Thanks!