Traditional algorithmic solutions around structured data have gained and continue to gain traction: Matt Hellman a Transformation Leader at Microsoft writes in a September 2018 article titled, “How AI is transforming sales and marketing” in The Marketing Journal.
Just like the story of AI, the story of sales too is a series of advancements. In a specific way, the current state of AI in sales is a convergence of advancements in various disciplines that hold tremendous potential to transform the world of sales.
AI – Artificial Intelligence, Machine Learning, Machine Intelligence, Thinking Machines, Knowledge Engineering, Natural Language Processing – unless you have been living under a rock these past few years, you have heard one or more of these terms multiple number of times.
A recent report by State Of Sales* revealed that only 21% of sales people are currently using AI in their processes. However, given the demand for tech-friendly assistance, the experts are expecting these numbers to grow by 155% by 2020, in the UK alone.