Automated Sales & Underwriting Strategies can Transform Insurance

Automated Sales & Underwriting Strategies can Transform Insurance

As the world witnessed unemployment, lockdowns, travel bans, and business interruptions, economies came to a grinding halt in different geographies.

One of the major repercussions of the COVID-19 pandemic in financial sectors has been the increase in awareness about insurable risks across categories and markets.

Many of the underlying processes in insurance which had already started evolving due to the adoption of digital and intelligent automation across functions have scaled substantially in the post-COVID world. As face-to-face contact, physical offices, physical audits and ancillary processes remain severely constrained, insurers are poised at the tipping point to embrace digital transformation.

2020 Challenges in post corona world
Image 1: Challenges before insurance industry in the post-Corona world

Increased Role of Automation and AI in Sales & Underwriting

With direct selling becoming obsolete, salespeople must fall back on digital channels, backed by a robust automated underwriting process. From underwriting processes that typically involved manual effort (in gathering data from documents), enterprises have now shifted to automation with a digital core that can make it easier to analyze several types of data formats—textual, visual, sensor-based and electronic. The automated process can then be used to parse structured and unstructured data sources such as IoT data, claims data, physical proofs, social data, life health data, etc. It is then possible to arrive at actionable insights without human intervention and the risk of human errors. The more data an underwriter has at his disposal, the more accurately he will be able to assess risk.

It won’t be unfair to say the entire lifecycle of Sales & Underwriting is now powered by AI. ML helps to narrow down options and build detailed customer profile/historical behavior analysis. For the critical steps of risk and exposure determination, insurers are banking on automated risk grade classification, authority, and appetite checks based on underwriting guidelines. Risk impact can be estimated using OCR/CV/NLP, etc. At the final stages of pricing optimization and quote generation, automation can recommend rates along with the application and risk summary, while simultaneously identifying and offering cross-sell and upsell opportunities.

Encouraged by new-found abilities, insurers may find it advantageous to explore new products, markets, sources and formats of data. Underwriters will be able to devote more time to evaluate risk, and contribute more productively to the bottom line.

COVID-19 | Implications and Impact on Insurance Industry

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BRIDGEi2i’s Insurance Solutions

BRIDGEi2i’s Insurance solutions leverage sophisticated AI & machine learning capabilities and domain contextualization to deploy accelerators that help in various stages of automation of the Sales & Underwriting process. We have a skilled team of data scientists and domain experts who have in-depth understanding of this space to drive digital transformation for your enterprise.