ExpertSpeak | Anand Ganesh speaks at MachineCon 2018
The Machine Conference held in Mumbai, on 11th May 2018, brought together the leaders of Indian Analytics Industry and explored the ground breaking innovations and challenges that they faced during their journey to adopt analytics.
Gartner reports that by the end of last year, there were 3.8 billion connected devices out there – smart cars, smoke detectors, door locks, industrial robots, streetlights, heart monitors, trains, wind turbines, even tennis racquets, and toasters.
Business Transformation: How Big Data Analytics Helps
In today’s digital age, big data and analytics are of paramount importance in driving business transformation. As data continues to evolve in terms of type and velocity, big data initiatives will become all the more challenging.
Acing Pokémon Go with Tableau Visualization – BRIDGEi2i "Vizards"
BRIDGEi2i has developed a Pokémon Dashboard, which encourages you to Keep Calm and Go Catch’em All. The dashboard allows you to choose the best Pokémon based on a combination of two critical abilities.
Visualizing the History of Olympics with Tableau – BRIDGEi2i ”Vizards”
BRIDGEi2i’s ”Vizards” have put together a detailed Tableau Visualization that provides a detailed overview of all Olympics events in succession starting from 1896 till 2008 including medal information about the independent teams.
SaaS Applications vs. Services – How enterprises are finding middle ground with custom Sales Analytics Solutions
The need for Analytics in Sales function has resulted in the growth of the overall market for predictive analytics applications. At present, there are dozens of Sales Analytics solutions available in the market.
Open Sesame: Making Sense of the Open Data Revolution
Like the Arab Spring of 2010 and multiple other movements, there is a silent revolution underway in the form of “Open Data Movement” which is creating a lot of data and revealing insights that are changing the way in which we are living.
What’s on the Analytics Menu for the Restaurant Business?
The restaurant business has since grown tremendously with the increase in demand for ethnic food, rise in population, globalization, and advances in technology. In 2016, the restaurant market in the US is expected to reach more than $782 billion.
Representing BRIDGEi2i at the Startup India event hosted by Prime Minister Narendra Modi, CEO Prithvijit Roy observed that the Indian Startup scene is no more about capitalizing on emerging trends, but about solving key problems in the market through the use of data, technology, and process engineering.
Retailers use analytics platforms and solutions to leverage customer insights. Analytics sheds light on customer behaviour and tendencies by extracting metrics such as frequency of purchase, the average amount spent in transactions, conversion rate, the amount spent on specific product types, etc.
With a strategic shift towards knowledge driven businesses over the last decade, India has seen a huge surge in women opting for a career in analytics. We are also witnessing a steady rise in the number of women rising to leadership positions in analytics roles.
How to Leverage Digital Data to Manage Customer Experience in Hospitality Industry
Customer experience is one of the most significant factor in hospitality that differentiates one from the rest. It does not matter whether one is travelling on a business trip or a leisure trip with family and friends, they always expect to have the best class experience during their trip.
The human foot forward into the 21st century has ushered the big guns of globalisation and modernisation to severely impact every step taken. Numerous products, commodities, amenities and services are at our disposal making the desire to availability mapping incredibly robust.
A Recommendation Engine plays a vital role in increasing the chances of a user buying a product. In today’s world, with tons of data from searched products available (thanks to the digital data explosion), it is very easy to find what people are likely to buy – just by looking at their ‘intent’ data.
Before the era of supermarkets hit our country, the ration of the house would come in from the neighbourhood mom-n-pop store right around the corner. Our grandparents would hand us a ten rupee note and send us off to buy a pack of biscuits, or milk,
The Case for Machine Learning in Digital Marketing
Not far from now, you will have hard time in figuring out whether this blog is written by an machine or a human! Machine learning, the recent buzz word in the tech industry have started closing the intelligence gap between humans and machine.
Developers are often interested in learning about the software industry’s best practices, so that they can improve the robustness and efficiency of their code. The best way to learn is by reading the source code of programs that are in production and running heavy workloads.
Consider a simple problem Insurance sector problem of recommending a product to a potential customer. The recommendation is based on certain customer attributes, similar to predictive analytics in target marketing.
Avoiding Brand Dispersion in the digital age: A Marketing Personalization Approach
Brands, no matter how big or small they may be, a common concern they all share is maximizing their campaign effectiveness. For the sake of illustration, imagine a Mercedes Benz Ad targeting a female aged 22-27, will it be effective in any sense?
The opening line of Charles Dickens’ “The Tale of Two Cities” said: “It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, …
Infographic – Insights from U.S. Presidential Inaugural Speeches
With continued expansion of advanced analytical techniques and practices, one aspect often overlooked is the power of data representation. Visualizations, when done correctly, can re-emphasize strong trends and provoke deeper thought on the subtler ones.
Why Open Source is Important to Analytics Industry
Open source has successfully penetrated into many of the commercial companies. Many industries have released libraries and tools in open source that have reduced development effort. Analytics industry has also benefited from open source software.
For classifying or clustering data in the context of a machine learning problem, the first step is to create a representation of data, usually called the Feature Vector. Datasets consisting of images or audio files have feature vectors that are already in numeric form.
It takes a lot of effort from diverse teams across the organization to get $4M revenue into the system but it just takes one Sales Manager to lose the same amount of money! CEB recently reported that a failed Sales Manager would cost the company $4M.
Extracting Data from Webpages in Java with help of HtmlUnit
While it is amply clear that enormous data is created on the internet, there is no standard structure being followed in webpages, each one has its own structure so getting data into our application is always a herculean task.
This is a tutorial for Enlive, an HTML templating library written in Clojure. Using Enlive, we can have a pure HTML template created by a UI designer, and have a Clojure developer add the dynamic content without having to mix code and html, like other template systems (e.g. JSP, Velocity etc).
Pigs eat anything! Pig leaves everywhere! Pigs are domestic!…and most importantly Pigs Fly!!! Well…at least Apache Pig can! Apache Pig can operate on data whether it has metadata or not. It can operate on data that is relational, nested, or unstructured.
Seven Things I Learnt from the First 90 Days of my Job
The initial months in any organization can be daunting – especially, a young analytics firm growing exponentially. Bridgei2i was about 5xz0+ employee strong at the time I joined, and doubled within 6 months..
Your friend has an awesome pair of boots that you wish you had. But the product in the site she bought from is sold out. What do you do? Where do you get the same pair of boots? Are there anyone else selling the same pair of boots? Are there better ones out there?
Supply Chain & Logistics, Optimization and Analytics have been birds of the same feather flocking together since the beginning of time. However, while data had been generated at every link of the Supply Chain for decades, it is only…
Tableau Visualization – ICC Cricket world Cup – A Recap!
The ICC Cricket World Cup is one of the biggest sporting spectacles in the world. The event is organised by the sport’s governing body, the International Cricket Council (ICC), with preliminary qualification rounds leading up to a finals tournament held every four years.
Tableau Thursdays – The Pipe has been ended. Er, what?
A US-based client in the education industry wanted to analyze its learning centres across the USA and improve overall occupancy rates by optimizing number of centres, and increasing conversion rates and retention among high value customers.
Tableau Thursdays – Maps, Data Layers and Geospatial Intelligence
One of the most interesting features of Tableau is its capability to understand your geographical data like Longitude & Latitude, Country, Stage, Country, Post Code etc. and plot data as filled maps (or choropleths) or symbols on a map at a desired (and available) level of geographical granularity.
TABLEAU THURSDAYS: The Google Analytics Googly! – Part 3
In the Part 2 of Google Analytics Googly, we identified scenarios where the Users / Unique Visitors measure numbers don’t appear correctly in visualizations, while connecting to a Google Analytics data source from Tableau, and discussed workarounds.
Tableau Visualization – Gender Equality and Recognition of Women in India
There is a long way to go before India truly claims women empowerment. The number of female awardees from 2011 to 2015 was only 21% of the total awardees. For the states like Kerala, Tamil Nadu and Andhra Pradesh that had higher sex ratio, have contributed only 12% of the total female awardees.
How can our marketing collateral pass through the customer’s noise cancelling head-phones
On a normal day, we visit lot of websites. It can be professional, personal or recreational purposes. And one thing that has been common across websites for years has been the advertisements. We see them everywhere. On top, left, right and bottom of the page.
Can Open Access Journals transform Market Research?
Open Access is research for all. Open Access was developed as a movement in the academic research to free-up knowledge and it has been adopted over the Internet. Open access means unrestricted access to resources and sharing them with peers in the context of academic research.
Over the past decade or so, I have been fortunate to be a part of some intense employee performance evaluation discussions. It was fascinating to watch supervisors’ lock horns with each other in gladiatorial like contests to grab the biggest slices for their employees.
Marketing Effectiveness for a Retail Giant – A Primer
Target, Walmart and more recently Amazon – are all r/e-tail giants that have made analytics one of the key ingredients, if not the backbone of their operations as they expand into hitherto uncharted customer segments, geographical territories and business models.
The Right Fit – Success Factors for a Career in Analytics
Varun is an ambitious architecture graduate who yearns to work in a multi-dimensional business environment. Even though he chose architecture as a major he was open to other career opportunities that might present themselves in the employment market.
Tableau Thursdays – Tableau Public and the Curious Case of Tableau-ception! (Viz within a Viz)
Just like any other Tableau junkie out there, I am hooked onto the premise of Tableau Public – a free tool that lets you use any data across the web (the only limitation being they should be fed from a flat file) and create beautiful, interactive visualizations that natively lend themselves to social engagement.
Effective Targeting – making sense in a today’s landscape, through analytics
When we look at targeting, it is a combination of the target segment, the medium and the timing of that are of paramount importance. Missing out important details and failing to connect the dots through these vital elements may lead us to a situation …
TABLEAU THURSDAYS – The Google Analytics Sampling Googly!
Facing weird / random numbers while connecting to a Google Analytics data source from Tableau and don’t have a clue why? Or have you gone one step further and know that it’s a sampling issue when you try to pull >500K records from GA? At your wits’ end on what to do and looking for a workaround? Read on!
How data can improve profits and C-Sat for the car rental business
Earlier fleet management used to be a static process, companies were largely in the dark as to the location of their vehicles and mostly depended on the data which is manually entered by the vehicle operator. Now with the advancement in technology, vehicles are fitted with GPS navigation system and…
How Enterprises Should Manage Fragile Customer Relationships
The information that has been captured about customers must be carefully organized, sifted, and then squeezed to separate the juice – the nectar of Customer Intelligence. This is a magic potion that will point in the right direction on where on which customers to shower our love and affection in order to eventually get the best reward.
Customer Centricity lessons from the Pretty Woman movie
In the era of big data, hospitality industries understand that managing customer experience at every touch point, from the bellhop to front desk to room to checkout is of paramount importance. It’s not about the room and the bed. It’s about the experience and..
How Analytics Can Enhance Supply Chain Performance
In this blog, I am going to discuss how analytics is playing a crucial role in enhancing the performance of supply chain.To set the context, I will highlight the “three major problems” being faced by supply chain executives and later explain how analytics is helping them solve these problems.
So, a long time ago, when I was a kid, I asked my dad, “What is the best way to make money?” I expected an answer in the lines of “Become a Politician or an Actor or an Entrepreneur”. But what he told me was completely different and it still stays in my mind.
4 ways Analytics as managed service can move the needle on your supply chain process
What is the most commonly used Supply Chain tool? Welcome to the harsh reality. It is still Microsoft Excel. Most of the enterprise has found their way out, but still most of the small case industries are stuck with the data and just with the data without insights or impact.
Customer Satisfaction Surveys: Time to shift gears?
Over the past decade, we have witnessed many firms realigning their businesses to focus on customer centricity. Firms have opened up new communication channels and are reaching out to customers via their preferred channels – with right offers at the right time.
Customer Intelligence Lessons from the "50 First Dates" Movie
Because we have Big Data now, we have countless gigabytes of information about when customers shop, what they buy and what they look at. However that is not the solution to the Ritz’s problem or to your understanding of your customers. Why?
The market is up, the work that needs to be done is huge, and the talent pool that the analytics industry demands is vast. It is clear that if humanity has seen, it has only been by standing on the shoulders of giants – heroes, who …
A Global Intelligence Alliance survey of market intelligence professionals spread across 880 companies revealed that MI teams have seen budget cuts equivalent to 1 resource almost every year since 2011.
Infographic: India – The Hotbed of Analytics Talent
According to multiple reports, India is making strides as a preferred destination for analytics compared to other Asian countries like the Philippines and China, primarily due its talented workforce. This INFOGRAPHIC will show you how India is poised to become the hotbed of cutting edge analytics talent.
Punch above your weight with data-driven Supply Chain Leadership
It was an interesting conversation on Supply Chain fundamentals when somebody asked who can afford not to bother about their SCM at all. My thoughts suddenly turned to a savoury vendor in Chennai, who used to sell these awesome small onion samosas.
Measuring Marketing effectiveness for Brick & Mortar Stores
Don’t believe those who tell you brick-and-mortar retail is dead. Despite the huge popularity of e-commerce, brick-and-mortar stores are here to stay. Physical store locations act as showrooms for your products, while e-commerce allows consumers to research all their options in a convenient format.
“Education is most powerful weapon which you can use to change the world” – Nelson Mandela. War, Weapon, Pain, Death, Attack, Mishap – These words would turn up if I do a word cloud of what I read in the newspaper.
An Ounce of Loyalty is Worth a Pound of Cleverness!
The world is moving towards quantification of customers, quantifying every aspect of customer experience however great success stories still stems from the fact how your customers feel about your product. We can easily define customer loyalty as a metric of success, but …
Whatever said and done, the concept of supply chain is simple; if you have something more, then it means that you are having something that you really don’t want more for yourself. At the same time, if you have doesn’t have something enough then it means you are slowly killing yourself!
How Analytics is Influencing Player and Game Performance
We all know that analytics is playing a very big role in making correct decisions by taking data into consideration. Now in this blog, I want to discuss how analytics is playing a role in sports. Analytics in sports is divided into three broad areas.
The Poisson Pill – Just what if we can go beyond the “What ifs”?
This blog discusses the applications of Monte-Carlo simulation methods by modeling real-world situations, explaining those using well known and often researched statistical distributions such as the Poisson distribution and then applying optimization models…
Crime can be predicted – Predictive Policing is here!
Analytics is the discovery of meaningful insights and communicating it in an efficient way using the data available. The advancement in analytics has led to the development of various techniques which help make people use their resources optimally.
What happens when you pit a recent industry leader know for rapid innovation against an ambitious upstart that’s leveraging the Open Source model to offer compelling value propositions? Let’s find out!
Sometimes, organizations look at analytics companies like as if we were snake oil salesmen. The fault, I think is mostly ours. We position analytics as this all powerful elixir that can obliterate business challenges of all types and intensity.
During my school days, I remember one of my teachers saying “Science is everywhere.” Today we probably relate more with “Analytics is everywhere.” Sports is no exception. In the past decade, there has been a major drive for sports to become data-driven.
We’ve just wrapped up another eventful season of the annual phenomenon that is the Indian Premier League. Records were broken, trophies and caps won, and careers and fortunes made in a span of 6 high-octane weeks.
For a variety of reasons, FTEs or “Full Time Employees” have been the primary currency of managed services contracts, especially those that are outsourced. Chief among them is the direct comparison of the wage arbitrage and the straightforward transition of processes, as-is.
Yes, retail is a trillion dollar industry worldwide. Yes, your consumers will continue to buy as you cater to their every need, want and desire ranging from camping supplies to handcrafted jewelry to custom-made shoes.
Whenever we talk of recruitment and job hunting, the recruiters have this perennial grudge of not being able to find suitable candidates, while on the other hand, job seekers complain of job search taking months and seldom getting them their dream job.
A few years ago, with the rise of social media, many organisations thought that social media was the Holy Grail in marketing. Social media would solve all the problems and customers would be at the centre of each organisation.
Metrics that Matter – The Key to Perfect Dashboards
“Above all else show the data,” quoted visualization guru, Edward Tufte, way back in 1983. While Tufte might have been referring purely to visualization, we can extrapolate his concern very easily to the metrics we use to “show the data” as well.
Consumerization of Analytics – In the Pursuit of Happiness
The Pursuit of Happyness is a 2006 American film about Chris Garner’s struggle, very beautifully portrayed on screen by Will Smith and a cherubic Jaden Smith. As much as I was moved by the movie itself, what has stayed with me the most, is the title.
People before Profits – Customer Satisfaction is everything
Undertaking a survey is not a simple job as it requires a lot of experience with the design of Survey questionnaires and execution. And it does not end there; the raw data gets shape only after the meticulous process of analyzing survey results.
Big Data can bring big changes in Education Sector
Today the teaching pedagogy has changed dramatically. With advances in technology, our classrooms are virtual, knowledge is on the cloud and students are widely dispersed. The education market space has moved up the value chain by adopting latest innovations.
Zero Moment of Truth (ZMOT) – Winning Women Shoppers
The moment I reached out for my smartphone was a game-changing moment, as marketing pundits would say. It is this moment that makes consumers (a major chunk being women) smart, confident and satisfied shoppers (Like me!).
Social Data and The New Age of Customer Intelligence
So much has happened in the social space since then and much has been said about the growth of social media — its multiple channels and the enormous scope of its content and subject matter. Social media seems to offer something for everyone.
Social Customer Intelligence Trends – BRIDGEi2i Infographic
With all the buzz around “big data,” there is huge focus on data generated by human behavior in social networks, blogs, chat rooms, comment fields, and more. Using this vast amount of rich information, organizations get a better understanding of customers
Pinkathons to Special interest rates to Happy Hours for Women dot the market space today. This isn’t surprising, given that women today have better access to education opportunities, career choices and contribute to about 65% of global spending.
Interview with BRIDGEi2i Director and Co-Founder, Pritam Kanti Paul
We bring to you a 3 part interview series with the BRIDGEi2i Leadership. Third in the the series, we talk to Pritam Kanti Paul, Director and Co-Founder at BRIDGEi2i. In this interview Pritam talks about advancements in the field of Statistics and Machine Learning and where the Analytics is heading.
Interview with BRIDGEi2i Director and Co-Founder, Ashish Sharma
We bring to you a 3 part interview series with the BRIDGEi2i Leadership. Second in the the series, we talk to Ashish Sharma, Director and Co-Founder at BRIDGEi2i. In this Interview, Ashish shares his views on the demand for Analytics in the financial services space and the challenges the industry is facing.
How Analytics can Define the Future of Education Industry
Education continues to play an important role in any country’s overall growth. The education market has become more challenging due to the rapid growth and evolution in the modes of imparting education; schools, colleges, private tuition, online education courses, etc.
Of late, a lot is being said of data scientists – a bunch of folks who have a unique ability to rip data apart and extract sensible information out of it. Rightly so – almost every time, they come up with insights that transform businesses.
It’s been an extremely interesting experience trying to do whatever it takes to stimulate the adoption of analytics by enterprises. Typically, service providers dangle the carrot of a POC or a “proof of concept”.
We spend significant amount of time sharing our thoughts and experiences by interacting with people. Be it about our organizations or about our opinion on upcoming elections or even about a new mobile phone we recently bought, we all love to share our experiences.
With wearable technology, learning more about yourself has not only become high tech but also real time. From devices and apps that help you track heart rate and food consumption patterns to gadgets that monitor your mood and even surrounding air quality.
As per Wikipedia “A simple definition of analytics is the science of analysis… Business managers may choose to make decisions based on past experiences or rules of thumb, or there might be other qualitative aspects to decision making”.