BRIDGEi2i and Acticall Sitel Group Forge Strategic Partnership to Enable Digital Transformation

FREMONT, California and BANGALORE, October 18, 2017

BRIDGEi2i Analytics Solutions, a leading analytics and AI solutions company, and Sitel, a leading global customer experience management provider, today announced that they have forged a strategic partnership to enable digital transformation solutions for Sitel’s clientele.

The collaboration will help build a comprehensive technology stack aimed at delivering enhanced insights and providing information in real time within the enterprise. As a result of the partnership, Sitel will leverage BRIDGEi2i’s advanced analytics capabilities and AI-enabled products to deliver business transformation outcomes for its clients.

BRIDGEi2i’s CEO and Co-founder Prithvijit Roy stated, “We are very excited about BRIDGEi2i’s strategic partnership with Sitel. Together we are poised to bring a powerful portfolio of customer experience solutions to enterprises. We believe there is tremendous synergy in what we are trying to accomplish with the right mix of data science, domain understanding, and AI capabilities.”

Pritam Kanti Paul, BRIDGEi2i’s CTO and Innovation Leader said, “BRIDGEi2i has built best-in-class machine learning and AI capabilities over the last couple of years. Our AI Lab has delivered a number of diverse business solutions across functions and industries. The Sitel partnership is a great opportunity for us to expand our innovation repertoire with specific focus on customer experience.”

Commenting on the association, Arnaud de Lacoste, Chief Marketing and Innovations Officer at Acticall Sitel Group said, “Sitel is delighted to partner with BRIDGEi2i in building a full technology stack, which will truly enable us to digitize our information assets and build a platform that shall host our analytics offerings for the organization as well as our clients. We are well positioned to leverage our experience on contact center-based information assets and are looking to blend that with data science and BI capabilities to offer insights to executives and managers, enabling smarter decisions across the organization hierarchy.”

Subhendu Mandal, Senior Vice President, Sitel Customer Insights, who will manage the relationship with BRIDGEi2i and also runs the analytics offering said, “We started off on a journey based on Arnaud’s vision and our core objective of selecting a partner that understood our needs, is well known in the space, and above all has the ability to execute with speed and scale. We shall also leverage some product-based offerings in the text mining space and insights from customer surveys across channels and sales recommendation engines in the future, which will allow us to bring specific value to our clients.”

About BRIDGEi2i

BRIDGEi2i is a trusted partner for enabling data-driven business transformation in enterprises by leveraging advanced analytics, domain expertise, and AI-powered technology accelerators. BRIDGEi2i enables businesses to contextualize data, generate actionable insights from complex business problems, and make data-driven decisions across pan-enterprise processes to create sustainable business impact.

About Acticall Sitel Group

Acticall Sitel Group combines comprehensive customer care capabilities and unparalleled digital, training and technology expertise across industries. With subsidiaries such as Sitel, The Social Client, Learning Tribes, Extens Consulting and Novagile, Acticall Sitel Group can be leveraged across geographies, verticals, and all stages of the end-to-end customer journey, helping clients effectively harness the industry’s explosive digital transformation and consistently deliver outstanding customer experiences. For more information, visit

BRIDGEi2i Analytics Solutions Contact
Venkat Subramanian
Source: BRIDGEi2i Analytics Solutions & Acticall Sitel Group