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BRIDGEi2i Co-Founder Pritam Kanti Paul speaks at IIFT IT Conclave

BRIDGEi2i Co-Founder and Director, Pritam Kanti Paul was recently invited by Indian Institute of Foreign Trade as part of their National IT Conclave, Kolkata.

Mr.Pritam Kanti Paul at IIFT IT conclave

In his address to the students, Pritam spoke about analytics becoming an increasing priority in todays’ world with the explosion of data and emergence of new technologies.

He stressed upon the fact that the lines between technology and Analytics are blurring in an effort to provide maximum value for customers through personalization, simplification and operationalization. Ability to dive into 360 degree customer view from multiple sources, leverage decision engines for simplification and drive institutionalization are the key levers for sustained transformation through analytics.

Mr.Pritam Kanti Paul at IIFT IT conclave

What does this mean for India? India plays a unique role in this journey from providing trained resources to leading innovation for new offerings as well driving demand for increased adoption of analytics.

Indian companies are looking at analytics adoption to drive revenue growth, optimize cost and improve customer experience. Rapid cloud adoption, stronger governance in data management are few of the enablers that are driving this growth. However, less than 20% of companies are driving analytics centrally which underscores the need to actually use Analytics more powerfully not just to assess information or analyse insights but to actually deliver sustained impact.

Pritam also explained two particular value stories where BRIDGEi2i  used analytics algorithms and technology platforms to:

  1. Develop a channel recommendation engine for a global Consumer Packaged Goods Company that resulted in a significant increase in recommendation hit rate.
  2. Use end-to-end customer multi-channel unstructured customer satisfaction data to improve customer experience for a global Technology firm. This helped increase support satisfaction and reduce support instances.

Author: Ritu Arora, HR Manager at BRIDGEi2i


About BRIDGEi2i:

BRIDGEi2i provides Business Analytics Solutions to enterprises globally, enabling them to achieve accelerated business impact harnessing the power of data. Our analytics services and technology solutions enable business managers to consume more meaningful information from big data, generate actionable insights from complex business problems and make data driven decisions across pan-enterprise processes to create sustainable business impact. To know more visit

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