Pinkathons to Special interest rates to Happy Hours for Women dot the market space today. This isn’t surprising, given that women today have better access to education opportunities, career choices and contribute to about 65% of global spending.
HBR, very aptly summarizes saying, “As a market, women represent a bigger opportunity than China and India combined”. Businesses that spend time and resources to woo this segment are sure to win the long term loyalty game.
So here’s a snap shot of the emerging super power customer segment – Women! We scan this customer segment across India, Asia and the US in terms of the top searched items to areas where women exert their decision making influence to sources they consult before making that big purchase.
InfoGraphic created by Dorothy Amy, Saritha Kasukurthy and Yogashree Sivasankaran, Analytics Consultants at BRIDGEi2i
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