Pinkathons to Special interest rates to Happy Hours for Women dot the market space today. This isn’t surprising, given that women today have better access to education opportunities, career choices and contribute to about 65% of global spending.
HBR, very aptly summarizes saying, “As a market, women represent a bigger opportunity than China and India combined”. Businesses that spend time and resources to woo this segment are sure to win the long term loyalty game.
So here’s a snap shot of the emerging super power customer segment – Women! We scan this customer segment across India, Asia and the US in terms of the top searched items to areas where women exert their decision making influence to sources they consult before making that big purchase.
InfoGraphic created by Dorothy Amy, Saritha Kasukurthy and Yogashree Sivasankaran, Analytics Consultants at BRIDGEi2i
BRIDGEi2i provides Business Analytics Solutions to enterprises globally, enabling them to achieve accelerated business impact harnessing the power of data. Our analytics services and technology solutions enable business managers to consume more meaningful information from big data, generate actionable insights from complex business problems and make data driven decisions across pan-enterprise processes to create sustainable business impact. To know more visit www.bridgei2i.com
The views and opinions expressed in this article are those of the author and do not necessarily reflect the official position or viewpoint of BRIDGEi2i.