BRIDGEi2i Infographic – Purchasing Power of Women

There is a long way to go before India truly claims women empowerment. The number of female awardees from 2011 to 2015 was only 21% of the total awardees. For the states like Kerala, Tamil Nadu and Andhra Pradesh that had higher sex ratio, have contributed only 12% of the total female awardees.

For years sales and marketing teams around the world have failed to understand the importance of having a data scientist in their ranks. There are several reasons for that but perhaps the most significant one is a failure to recognize and embrace the difference between data analytics and data science.

School and collegiate education today has changed a whole deal.  It has seen a sea change from the pure chalk…

A US-based client in the education industry wanted to analyze its learning centres across the USA and improve overall occupancy rates by optimizing number of centres, and increasing conversion rates and retention among high value customers.

Whatever said and done, the concept of supply chain is simple; if you have something more, then it means that you are having something that you really don’t want more for yourself. At the same time, if you have doesn’t have something enough then it means you are slowly killing yourself!

The Pursuit of Happyness is a 2006 American film about Chris Garner’s struggle, very beautifully portrayed on screen by Will Smith and a cherubic Jaden Smith. As much as I was moved by the movie itself, what has stayed with me the most, is the title.

Organizations in varied industry domains are investing heavily in analytics and related technologies. Take a look at the top analytics predictions for 2017.

Your friend has an awesome pair of boots that you wish you had. But the product in the site she bought from is sold out. What do you do? Where do you get the same pair of boots? Are there anyone else selling the same pair of boots? Are there better ones out there?

Customers and employees are the most important human pillars of an organization. While most organisations concentrate on understanding customer satisfaction, few have invested sufficiently in their employees’ satisfaction. However, organizations are judged by their performance, which is a direct outcome of their work culture and environment.

Organizations today invest a lot in training their employees, but if they don’t pay heed to signs of disengagement, they may end up losing a chunk of that investment to attrition. This is not merely a financial loss but also disrupts the long term planning of the organization as it fights to maintain some measure of continuity in its endeavours.

In the relentless pursuit of competitive advantage, companies have adopted data driven decision making in a big way. A big manifestation of this is the proliferation of predictive models that are being deployed to lift business outcomes in a whole host of applications.

These range from trying to understand customers, segmentation and targeting, propensity to buy, forecasting, etc. etc. A typical firm would use 20 – 400+ models depending on portfolio size, number of products and analytics maturity.

Simon was a watermelon seller, along with several other vendors, at a local market. Simon being a good listener, heard some customers speaking about how difficult it was to buy the watermelon in the morning and carry it around all day with all their other purchases. Intelligent as he was, Simon put up a placard saying that customers who buy from him can purchase melons in the morning and he would hold it for them by customer name until the end of the day, when they could pick it up before leaving. Simon’s sales increased exponentially and soon all the other vendors started copying his idea and increased their sales as well.

We bring to you a 3 part interview series with the BRIDGEi2i Leadership. Second in the the series, we talk to Ashish Sharma, Director and Co-Founder at BRIDGEi2i. In this Interview, Ashish shares his views on the demand for Analytics in the financial services space and the challenges the industry is facing.

Earlier fleet management used to be a static process, companies were largely in the dark as to the location of their vehicles and mostly depended on the data which is manually entered by the vehicle operator. Now with the advancement in technology, vehicles are fitted with GPS navigation system and…

Customer Experience: “Are you walking the extra mile?” A famous quotation by Roger Staubach says that “There are no traffic…

I am among the millions of worker bees that have made their homes in gargantuan hive like structures stylishly called “gated communities”. Through these arrangements, we hope to keep the big bad world at bay and the hope is that within the four walls will emerge an idyll that will rival the Promised Land. Safety and Security is paramount in the minds of the gated community denizens and therefore a massive investment has gone into the security infrastructure. On a day that my city observed a Bharat Bandh, there were actually barricades, sand bags and flag marches by our private army of security contractors!