Being deep into the big data era, most enterprises around the world are aware of the boundless potential of data analytics. Analytics has been helping enterprises in increasing customer satisfaction, decreasing operational expenditure, controlling risk and fraud, improving marketing initiatives, and so on. It is, therefore, no surprise that the revenue of the global big data and business analytics market is forecast to rise from $122 billion in 2015 to $187 billion in 2019 (source: IDC).
Evidently, the adoption of analytics platforms and solutions is growing at a rapid pace, globally. However, many organizations seem to think of analytics as a quick fix to overcome the setbacks in their business. But in actuality, investing in analytics is only the beginning of a journey, the destination being significant RoI. Enterprises akin to Google, Amazon, and Starbucks seem to have discovered the right approach pertaining to analytics deployment. So, what separates these successful market players from the rest? How are they consistently generating desired RoI with the aid of analytics?
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