Case study: Campaign Effectiveness Reporting for a Fortune 500 Consumer Electronic Company

Business Context

The client, one of the largest Fortune 500 companies in the world and a leader in digital and electronic products, needed a detailed analysis of marketing campaign effectiveness to build data-driven marketing strategies for improving awareness about their products and services among target audiences. The client wanted the analysis to be done on the crude data from the clickstream database instead of following the traditional way of reporting using Adobe or Google.

How BRIDGEi2i Delivered Value?

BRIDGEi2i engaged with the client and generated interactive reports highlighting the important KPIs for measuring campaign effectiveness on different dimensions. BRIDGEi2i’s AI-powered Watch Tower solution reduced the runtime and led to the timely delivery of reports.

We reduced Report turnaround time by 30%

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