Case study: Commercial Investment Optimizer for a Global Brewery

Business Context

A global manufacturer of consumer goods wanted to optimize their commercial investment across media channels to maximize their volume sales & profitability.

How BRIDGEi2i Delivered Value?

BRIDGEi2i enabled a web-based application using the AI Optimizer to create a central repository of optimization scenarios across user persona to identify areas of opportunity & provide a 360-degree view of the business.

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