Competing through data has been the secret sauce for a few organizations over the last decade and they have all built significant competitive advantage. “Competing on analytics – the new science of winning” by Davenport and Harris is a great read on these organizations.
Times are changing. Today, data is growing exponentially, thanks to better technology. Many more corporates are realizing that data and analytics can be powerful tools to make more informed decisions in their business. Newer applications of analytics are also continuously emerging in this digital business world.
A greater adoption of analytics is inevitable across all organizations over a period of time. Analytics would emerge as a need for survival. The differentiation between companies will depend on the extent to which analytics has been institutionalized in the decision making process of their organizations.
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