Case study: Customer Life Time Value Modelling for a Fortune 500 Consumer Tech Company
The client, a global leader in PCs, and technology company specializing in hardware and software products for consumers as well as enterprises wanted to develop a future value-based approach for allocating marketing budget. They also wanted to find a way to supplement existing propensity models to carve out specific target segments.
How BRIDGEi2i Delivered Value?
BRIDGEi2i worked with the client to help them determine and improve the logic behind marketing budget allocation and streamline the spend allocated for campaigns targeting niche consumer segments for specific products (for example, high lifetime value customers targeted for premier products).
BRIDGEi2i doubled the client’s average revenue!
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