Whitepaper: Demand Acceleration in the age of BIG Data and Analytics

Demand Acceleration in the age of BIG Data and AnalyticsDemand Acceleration in the age of BIG Data and Analytics

The world of B2B marketing has changed dramatically with the advent of internet and the increased connectivity in today’s world. Traditional marketing methods are getting increasingly ineffective as buyers become more informed and highly aware of the products or solutions they need.

The sales force is today faced with a situation where the buyer has made 65% of the decision journey even before talking to them. This puts intense pressure on margins, the last differentiator in an increasingly commoditized and competitive market place.

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