Case study: Digital Transformation of Sales Operationalization for a CPG Major in Africa

Business Context

Tracking information for sales intelligence was a challenge for a CPG major in Africa due to the large unorganized retail environment.

How BRIDGEi2i Delivered Value?

BRIDGEi2i built a data & analytics ecosystem to bridge the information gap to enable real-time insights and analytics-based for sales and marketing functions.BRIDGEi2i’s Techno-Analytical Solution helped the client to bridge the information gap and give the business real-time reliable information and insights, in multiple languages and created dashboards that measure sales, store and distribution efficiency.

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