Case study: Employee Engagement Monitoring for Global IT Services Company
About the Client
The client is one of the world’s largest ITES organization with 25000+ employees spread across 10 countries.
The client wanted to reengineer the periodic process of assessing the satisfaction and engagement levels of its very large and diverse employee base through a comprehensive Employee Satisfaction survey. While the existing methods provided fairly high level view of satisfaction across teams, the need was to not only customize the study for the context, but also to be able to draw deeper insights from the data. The clients needed fast but actionable insights at sufficiently granular detail to make meaningful interventions and ensure sustainable improvement in employee satisfaction, engagement and morale.
BRIDGEi2i partnered with the clients to structure and execute an end to end employee satisfaction and engagement research study. This was followed by algorithm based analysis for unearthing insights. Insights were integrated with key employee attributes to develop specific action plans targeted at tightly defined, granular segments.
- The HR analytics team began with in-depth focus group discussions with management to assess the key aspects to be covered under such a study
- A compact, yet complete questionnaire was designed for execution
- The AI Labs team developed an Employee Engagement Watchtower; An interactive executive view with insights for 25+ macro segments & 150+ scorecards for subgroups
- The employee engagement watchtower provided actionable recommendations around key drivers affecting Employee Satisfaction. The organization’s performance in a key driver was plotted against its importance and the areas of strength and opportunity were identified.
Real time tracking of changing dynamics of employee needs led to a more focused and contextual employee engagement strategy