BRIDGEi2i identifies leads based on the propensity to purchase insurance products and profitability of insurance purchased to channelize resources optimally and achieve maximum return on investment (ROI) for a popular US Life Insurance broker. The client is a famous US life insurance broker and is placed in the top 1% of all US businesses. They work in a B2B setup wherein they acquire leads with quote information and direct them to carriers. However, they face the challenge of identifying leads of high quality which have a greater propensity to policy conversion with a high premium value.
BRIDGEi2i performed extensive analysis to understand the key drivers and their impact on the business thus arriving at a top-level summarization of numbers for each of the key drivers. And build look-alike models to assess propensity of purchasing insurance and continuing for the required number of months and also to assess potential premium value expected from a lead.
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