Case study: Improving Cross-sell through Personalized Recommendation for Consumer Electronics major

Business Context

The client, global leader in PCs is a global technology company specializing in hardware and software products for consumers as well as enterprises, wanted the ability to identify specific products to target for cross-sell campaigns aimed at the existing customer base. The critical success factors were defining preference based on evolving customer needs, and improving conversion rates through better accuracy of recommendations.

How BRIDGEi2i Delivered Value?

BRIDGEi2i combined the right mix of Data Engineering, Machine Learning, and AI accelerators to provide the most logical product recommendations to execute close-looped campaigns. This enhanced customer experience by providing relevant cross-sell product recommendations through campaigns.

We doubled Campaign Effectiveness by as much as 200%!

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