Case study: Improving Demand Planning Accuracy of a CPG Firm through Intelligent Automation

Business Context

The client, a CPG firm, faced challenges in account planning involving demand, supply, inventory, finance, marketing and field sales organizations with incessant dynamics in fulfilment and revenue attainment.

How BRIDGEi2i Delivered Value?

BRIDGEi2i partnered with the client to integrate various sources of data and drive common granularity and visibility into sales and marketing plans. BRIDGEi2i’s IBP provided improved visibility into the drivers that influence forecast and set the foundation for continuous planning.

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