With continued expansion of advanced analytical techniques and practices, one aspect often overlooked is the power of data representation. Visualizations, when done correctly, can re-emphasize strong trends and provoke deeper thought on the subtler ones. We, at BRIDGEi2i, performed a simple exercise on the 4th of July trying to put the themes reflected in the inaugural addresses of US Presidents and key events in US history together. Centuries of history crunched into one visual. Let’s see if it can unearth some interesting facts.
In the relentless pursuit of competitive advantage, companies have adopted data driven decision making in a big way. A big manifestation of this is the proliferation of predictive models that are being deployed to lift business outcomes in a whole host of applications.
These range from trying to understand customers, segmentation and targeting, propensity to buy, forecasting, etc. etc. A typical firm would use 20 – 400+ models depending on portfolio size, number of products and analytics maturity.
The way customers interact with brands has drastically changed over the past few years. In the words of Forbes contributor Brian Walker, “Digitally empowered customers are firmly in charge, bouncing from channel to channel at the drop of a hat.” It is now more important than ever to intertwine marketing efforts with sophisticated customer relationship management tools to deliver a seamless customer experience at every touch point in the purchasing cycle.
Customer experience is one of the most significant factor in hospitality that differentiates one from the rest. It does not matter whether one is travelling on a business trip or a leisure trip with family and friends, they always expect to have the best class experience during their trip.
Take a look at the tourism trends in one of the most happening holiday destinations in the world – Brazil!
Earlier fleet management used to be a static process, companies were largely in the dark as to the location of their vehicles and mostly depended on the data which is manually entered by the vehicle operator. Now with the advancement in technology, vehicles are fitted with GPS navigation system and…
Varun is an ambitious architecture graduate who yearns to work in a multi-dimensional business environment. Even though he chose architecture as a major he was open to other career opportunities that might present themselves in the employment market.
Over the past decade, we have witnessed many firms realigning their businesses to focus on customer centricity. Firms have opened up new communication channels and are reaching out to customers via their preferred channels – with right offers at the right time.
The need for Analytics in Sales function has resulted in the growth of the overall market for predictive analytics applications. At present, there are dozens of Sales Analytics solutions available in the market.
Not far from now, you will have hard time in figuring out whether this blog is written by an machine or a human! Machine learning, the recent buzz word in the tech industry have started closing the intelligence gap between humans and machine.
IoT technology is in its formative years, but it provides a canvas for multiple technology sub-sectors to innovate. Semiconductor will be one of the most impacted industry in multiple ways. In this blog, we have evaluated the opportunities and challenges for the semiconductor industry in the IoT space.
Marketing Analytics 101! Learn how defining the right set of marketing metrics will facilitate the growth of your enterprise.
The initial months in any organization can be daunting – especially, a young analytics firm growing exponentially. Bridgei2i was about 5xz0+ employee strong at the time I joined, and doubled within 6 months..