With continued expansion of advanced analytical techniques and practices, one aspect often overlooked is the power of data representation. Visualizations, when done correctly, can re-emphasize strong trends and provoke deeper thought on the subtler ones. We, at BRIDGEi2i, performed a simple exercise on the 4th of July trying to put the themes reflected in the inaugural addresses of US Presidents and key events in US history together. Centuries of history crunched into one visual. Let’s see if it can unearth some interesting facts.
One of the most interesting features of Tableau is its capability to understand your geographical data like Longitude & Latitude, Country, Stage, Country, Post Code etc. and plot data as filled maps (or choropleths) or symbols on a map at a desired (and available) level of geographical granularity.
Like the Arab Spring of 2010 and multiple other movements, there is a silent revolution underway in the form of “Open Data Movement” which is creating a lot of data and revealing insights that are changing the way in which we are living.
For years sales and marketing teams around the world have failed to understand the importance of having a data scientist in their ranks. There are several reasons for that but perhaps the most significant one is a failure to recognize and embrace the difference between data analytics and data science.
We bring to you a 3 part interview series with the BRIDGEi2i Leadership. Second in the the series, we talk to Ashish Sharma, Director and Co-Founder at BRIDGEi2i. In this Interview, Ashish shares his views on the demand for Analytics in the financial services space and the challenges the industry is facing.
Leveraging the extensive experience with Financial Institutions, BRIDGEi2i has developed a model risk management platform, M². M² provides complete control and visibility over model performance and health with in-depth monitoring metrics for evaluation. M² effectively incorporates governance workflows to manage models across its entire lifecycle from development to retirement.
Because we have Big Data now, we have countless gigabytes of information about when customers shop, what they buy and what they look at. However that is not the solution to the Ritz’s problem or to your understanding of your customers. Why?
The human foot forward into the 21st century has ushered the big guns of globalisation and modernisation to severely impact every step taken. Numerous products, commodities, amenities and services are at our disposal making the desire to availability mapping incredibly robust.
Pinkathons to Special interest rates to Happy Hours for Women dot the market space today. This isn’t surprising, given that women today have better access to education opportunities, career choices and contribute to about 65% of global spending.
With reasonable experience in the field of Analytics, when i look back now, I must give full marks to my Uncle when it comes to Customer Intelligence. And I assure you again, he knew none of those analytical terms. I still remember spending my entire summer holiday at his shop looking for chocolates, making friends and understanding the business. It now occurs to me that he implemented all the vital customer intelligence strategies very proficiently.
Here are some anecdotes from a small town vegetable shop in Southern India and customer intelligence lessons for today’s retail world.
Just like any other Tableau junkie out there, I am hooked onto the premise of Tableau Public – a free tool that lets you use any data across the web (the only limitation being they should be fed from a flat file) and create beautiful, interactive visualizations that natively lend themselves to social engagement.
Generating content at work is the name of the game for many of us in marketing and this game is only getting bigger progressively. Be it PowerPoint presentations, pdfs, blogs, landing pages, brochures, infographics etc.; so what makes your content stand out from the rest of the crowd? With the advent of social media and metrics analysis, it has become a trend to track your followers, views and visits. So how do you capture your target audience, keep them engaged and generate those big numbers?
On a normal day, we visit lot of websites. It can be professional, personal or recreational purposes. And one thing that has been common across websites for years has been the advertisements. We see them everywhere. On top, left, right and bottom of the page.
BRIDGEi2i has developed a Pokémon Dashboard, which encourages you to Keep Calm and Go Catch’em All. The dashboard allows you to choose the best Pokémon based on a combination of two critical abilities.
We bring to you a 3 part interview series with the BRIDGEi2i Leadership. In the first of the the series, we talk to the CEO and Co-Founder of BRIDGEi2i, Prithvijit Roy.