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INSURANCE

The Insurance Industry, is faced with rising competition, evolving customer preferences and tighter margins. There is an increasing lack of trust and product knowledge among the new generation of buyers. The ability to use and monetize new sources of data to understand customers and personalize experiences for them is going to be the differentiator. The landscape today demands strategies that go beyond the scale of exposure and underwriting expertise.

BRIDGEi2i’s Insurance Solutions leverage sophisticated AI & machine learning capabilities and domain contextualization to deploy accelerators that help Insurance businesses provide enhanced customer experience, drive better sales performance & effectiveness and transform legacy business processes.

Our Solutions

Sales Decision Engine

Sales leaders are constantly exploring avenues to improve sales visibility & transparency, revenue predictability, intervention timing and agent enablement. Having complete visibility and control on key metrics help set the right targets, allocate leads and opportunities better and enable agents with intelligence and deal level recommendations across product lines.

BRIDGEi2i’s Sales Performance & effectiveness solution helps sales organizations transform into high-performance teams. by providing complete visibility and control of the sales process and helps in delivering actionable insights for better and faster decision making. Here are the key modules of the solution

Sales Watchtower: Provides complete visibility sales performance and better predictability of sales closure numbers with automated tracking of performance metrics, competitive intelligence and enables intervention at the right time through intelligent alerts.

Sales Recommender: Enables informed decisions around pursuits based on lead & opportunity scoring, better cross sell conversion through product mix recommendations and higher win rate through deal level sales action recommendations.

Sales Optimizer: Enhances sales process effectiveness and planning by providing better sales forecasts to drive better.

The solution easily integrates with CRM systems and can be customized for any business environment.

SALES DECISION ENGINE
SALES DECISION ENGINE

Marketing Personalization

Data driven hyper personalization is at the core of enhancing customer experience, and therefore business growth, today. All companies invariably capture a plethora of data about their customer through multiple interaction points. Most, though, don’t harness all the data that gets captured. From historical buying pattern to app browsing behaviour, this data can be leveraged for a real time hyper personalized outreach.

BRIDGEi2i’s Marketing Personalization solution takes a holistic problem solving approach that underpins data engineering, machine learning algorithms as well as enterprise tech stack integration. Our proprietary solution accelerator in this area, BRIDGEPersonaTM, generates real-time adaptive hyper personalized recommendations, shortens time to deployment, with a solution architecture that is fully configurable to a bank’s need.

Personalized Recommendation Solution for a Leading Financial Services Firm
Marketing Personalization
Marketing Personalization

Claims Fraud Management

BRIDGEi2i’s AI powered Claims Fraud Management Solution enables insurance firms in identifying suspicious activity, uncover latent collusive relationships and detect emerging patterns of fraudulent behavior for both individuals and entities. Our solution leverages BRIDGEi2i proprietary advanced AI techniques to detect anomalous behavior and nexus between entities on a real time basis.

BRIDGEi2i’s Claims Fraud Management Solution is comprehensive and comes with an easy to use consumption layer that is customizable to business need. The key solution components entail:

  • Configurator – allows more business user control over the AI decision engine
  • Case Manager – enables AI managed claim investigations
  • Forensic investigator – recommends optimal path for fraud investigation
  • Simulator – allows testing impact of alternate scenarios with minimal effort





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Health Claim Fraud Detection for a Leading Insurance firm
Claims Fraud Management
Claims Fraud Management

Customer Support – Personalization

With advances in digital channels and no dearth of choices, consumers are expecting real time personalized experiences across industry sectors. The poor perception around insurance products, lack of knowledge and trust issues have added to the customer support challenges for Insurance companies. How can Insurance companies provide better customer experiences, reduce churn and improve loyalty in such a complex environment?

BRIDGEi2i’s AI-powered Customer Support – Personalization solution provides a real-time customer insights by analyzing customer interactions and uses machine learning algorithms to identify customer issue patterns and predict potential escalations. The solution also recommends the best course of action for addressing potential issues and triggers for enhancing customer experience.

CUSTOMER SUPPORT – PERSONALIZATION
CUSTOMER SUPPORT – PERSONALIZATION

Digital Customer Acquisition

With explosion in the number of channels and digitally savvy customers, Insurance companies are grappling with the ability to identify the right channels for potential customers and aligning efforts to those channels at the right time with the right message. To sustain customer growth, marketing needs a data driven approach to omnichannel customer experience while ensuring optimal utilization of budgets.

BRIDGEi2i’s Digital Customer acquisition solution combines Data Science and AI powered recommendation and optimization accelerators to help Insurance companies develop a clear understanding of customer needs, prioritize marketing channels and provide personalized customer experiences. The solution provides a real-time monitoring and alerting system for contribution and impact of each digital channel and prescribes actions for decisions on optimum channel mix for achieving marketing outcomes.

DIGITAL CUSTOMER ACQUISITION
DIGITAL CUSTOMER ACQUISITION

Employee Engagement

The dynamics of the ever changing business environment, the evolution of the workplace and generational shifts in culture have led to organizations have pushed HR organizations to reconsider traditional employee engagement strategies.

BRIDGEi2i’s AI powered Employee Engagement solution provides real time visibility for key metrics and delivers actionable insights to help HR organizations bring science to talent acquisition, resource management, and employee engagement.

Employee Engagement Monitoring for Global IT Services Company
EMPLOYEE ENGAGEMENT
EMPLOYEE ENGAGEMENT

BRIDGEi2i Delivers the AI Advantage in Analytics

The rise of AI technologies have the potential to revolutionize the insurance industry, from underwriting, to fraud detection and claims. BRIDGEi2i’s ability to analyze new formats of data such as videos & images using technologies like computer vision and real time anomaly detection through sophisticated machine learning algorithms are helping Insurance companies increase accuracy and drastically reduce claims processing times. On the risk side of the business, our proprietary machine and deep learning models have enabled automated fraud detection and alerting. Apart from driving operational efficiency across the board, BRIDGEi2i’s AI solutions also help insurance companies improve customer experience through personalization and recommendation of next best action for customers.

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