Case study: Integrated Marketing, Pricing and Promotion Optimizer for leading Global Brewery
The client wanted to get a better understanding of their marketing and channel effectiveness for multiple brands across geographies to build a sound data-driven strategy to achieve planned incremental growth by identifying the optimal marketing spend architecture across brands and channels. They also wanted to decide the right pricing architecture of products across regions given product sensitivity & cannibalization effect.
How BRIDGEi2i Delivered Value?
BRIDGEi2i partnered with the client to build an integrated optimization solution that helped explain customer behavior, including identification of brand perception and cases of brand cannibalization. Also, the creation of multiple pricing scenarios drove an optimal change in brand revenue along with market share.
We helped increase the Net Revenue by $95 M!
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