BRIDGEi2i Analytics Solutions (www.BRIDGEi2i.com), a leading global analytics solutions provider, announced today that it has been named in Gartner’s September 7th, 2016 Market Guide for SaaS-Based Predictive Analytics Applications for B2B Sales and Marketing, author Todd Berkowitz. Bangalore, India-based BRIDGEi2i is the only vendor in this guide headquartered outside North America, the U.K. or France.
Gartner analyst and author of the report, Todd Berkowitz, noted, “SaaS-based predictive analytics applications are helping B2B salespeople and marketers improve win rates, deal velocity and size. IT application leaders must understand the dynamics of this emerging and rapidly growing category and identify providers that can support these business units.”
“We think the Gartner report highlights the growing need for technology enablers in the B2B marketing and sales functions to optimize efforts and improve effectiveness,” said Prithvijit Roy, CEO and Co-Founder of BRIDGEi2i. “We are committed to the vision of BRIDGEi2i, which is to be the trusted partner for business and institutions globally and to help them achieve accelerated outcomes by simplifying and embedding analytics in their DNA. Sales Decision Engine is definitely a big leap for us in that journey,” he added.
“Sales Decision Engine aims to tackle key sales challenges such as low opportunity conversion rates, poor pipeline forecasts and lack of planned efforts. We have leveraged our extensive experience with enterprise sales organizations to develop a platform that enables better intelligence, informed decision-making and enhanced sales effectiveness”, said Pritam Kanti Paul, Co-Founder & CTO, BRIDGEi2i. He added, “We specialize in using technology as an enabler to embed analytics into organizational DNA and SDE is the perfect example, in the Sales parlance.”
Gartner subscribers can access the Gartner Market Guide for SaaS-Based Predictive Analytics Applications for B2B Sales and Marketing here.
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Sales Decision Engine is a customizable SaaS-based analytics application aimed at enabling sales operations teams with the ability to derive actionable insights from their CRM data and drive sales acceleration and effectiveness. Sales Decision Engine integrates key features such as opportunity scoring, pipeline & bookings prediction, simulation and benchmarking and delivers real-time intelligence for sales teams to act on.
BRIDGEi2i is a trusted partner for enabling data-driven business transformation in enterprises by leveraging advanced analytics, domain expertise, and AI-powered technology accelerators. BRIDGEi2i enables businesses to contextualize data, generate actionable insights from complex business problems, and make data-driven decisions across pan-enterprise processes to create sustainable business impact.