BRIDGEi2i’s Market Intelligence and Competitive Insights practice strives to bring context to market insights with its unique combination of advanced analytics techniques, domain expertise and technology.
Using SOLVE – SIMPLIFY – SUSTAIN approach to solve complex marketing problems and help clients get most out of their marketing analytics investments.

Solve
Problem solving framework & expertise:
Domain expertise & frameworks to understand business challenges
Collaboratively define business taxonomy & data sources
Data collection & compilation tools:
Social listening, text mining & sentiment analysis tools
Survey design/execution expertise

Simplify
Data Visualization Expertise:
Display, engage & communicate
Interactive & context aligned visualization
Predictive Analytics Algorithms:
Customizable algorithm library to minimize Blackbox Forecast
Domain Expertise & Frameworks:
Align insights to business context

Sustain
Center of Excellence:
CoE approach to continuously track process effectiveness & identify/implement required enhancements