BRIDGEi2i’s Market Intelligence and Competitive Insights practice strives to bring context to market insights with its unique combination of advanced analytics techniques, domain expertise and technology.
Key Differentiators
Market Intelligence
Solutions
Using SOLVE – SIMPLIFY – SUSTAIN approach to solve complex marketing problems and help clients get most out of their marketing analytics investments.
Solve
Problem solving framework & expertise:
Domain expertise & frameworks to understand business challenges
Collaboratively define business taxonomy & data sources
Data collection & compilation tools:
Social listening, text mining & sentiment analysis tools
Survey design/execution expertise
Simplify
Data Visualization Expertise:
Display, engage & communicate
Interactive & context aligned visualization
Predictive Analytics Algorithms:
Customizable algorithm library to minimize Blackbox Forecast
Domain Expertise & Frameworks:
Align insights to business context
Sustain
Center of Excellence:
CoE approach to continuously track process effectiveness & identify/implement required enhancements