Data-driven Marketing Spend Decisions – Powered by AI
Better Service Levels by providing actionable recommendations to Operations Planners when it matters
CPG Manufacturers in the US will spend $197.47Bn in 2019 on marketing. With growing pressure from e-tailers, reducing margins and wavering brand loyalty among customers, CPG companies get most out of their marketing budgets while keeping cost pressures in mind. To stay ahead of competition CPG companies need to move past traditional marketing mix models and invest in real-time optimization powered by AI.
BRIDGEi2i’s AI powered Marketing Mix Optimizer enables data driven, real-time, intelligent decisions to understand, attribute & allocate your revenues to the right mix of marketing channels, all with just a few mouse clicks. It leverages proven algorithms that ensure you get the most out of every marketing dollar you spend, every time!
Marketing Mix optimizer enables Spend Optimization across Geographies, Brands & Channels with a super easy user interface
The solutions uses sophisticated ensemble methods to extract the full revenue potential of marketing spend by strategic budget allocation across right channels at the right time.
The optimizer solution provides custom investment scenarios at a brand/geo/channel/seasonality levels
Marketing Mix Optimizer accounts for future trends like CPM, profitability, volume trend & spend effectiveness
The solution architecture leverages 70% pre-built components enabling faster implementation and time to value
With Pay as you Grow Models, Marketing Mix Optimizer is the enterprise solution that fits your business and cost just right
Marketing Mix Optimizer helped a global manufacturer of alcoholic beverages to gain $ 17 Mn additional media revenue & 2% lift in media ROI by optimizing marketing investment across 17 countries & 42 brands
Our obsession with “value to customer” and “time to value” has shaped our engagement philosophy and we partner with our clients to make the journey from Information to Insight to Impact easier, faster, and sustainable. We leverage our proven problem-solving frameworks, extensive domain expertise, data science capabilities and proprietary AI accelerators to help companies accelerate their transformation journeys and build digital enterprises of the future.