Case study: Optimizing Marketing Budget Allocation for a Leading Financial Institution
The client wanted to optimize the marketing budget across relevant digital channels to increase the online conversion rate and generate higher ROI. Given the competitive nature of the market, a growing need to master digital channels, and significant cost optimization targets, the client approached BRIDGEi2i for an advanced AI solution.
How BRIDGEi2i Delivered Value?
BRIDGEi2i partnered with the client to implement a machine learning-based attribution model, which would facilitate the prioritization of marketing channels and provide personalized customer experiences and thereby enhanced ROI.
BRIDGEi2i improved ROI in marketing spends by 30%
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