Case study: Price Optimization for a leading Global Brewery

Business Context

The client, among the world’s largest brewing companies headquartered in Belgium, was looking to understand the right pricing architecture of products across regions given a competitive landscape, price sensitivity of certain products and the cannibalization effect.

How BRIDGEi2i Delivered Value?

BRIDGEi2i’s CPG consulting team partnered with the client to build a price optimization solution to help explain customer behavior. Insights included the identification of brand perception and brands that cannibalize heavily. The solution also provided multiple pricing scenarios to drive an optimal change in brand revenue along with market share.

BRIDGEi2i recommended the right price architecture for SKUs and thereby improved the client’s market share!

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