Case study: Pricing Watchtower for a Global Consumer Goods Company

Business Context

The client, one of the largest Fortune 500 companies in the world and a leader in digital and electronic products, needed a detailed analysis of marketing campaign effectiveness to build data-driven marketing strategies for improving awareness about their products and services among target audiences. The client wanted the analysis to be done on the crude data from the clickstream database instead of following the traditional way of reporting using Adobe or Google.

How BRIDGEi2i Delivered Value?

The client was looking to track pricing changes and compliance measures globally across retailers and competitors for different products on a weekly basis to identify anomalies based on standard deviation spread across multiple products and geographies.

Solution Deployment

BRIDGEi2i developed and deployed a price monitoring and alerting solution to help track price and compliance by interpreting the data from IRI for the various KPIs by product and geography along with cost data across channels (such as retailers, e-commerce, distributors) and brands and Point of Sale (PoS) data by brands. BRIDGEi2i deployed the Watchtower™ to derive insights from various data points and then built Anomaly Detection Models (cluster analysis-based outlier detection, time series anomalies, local outliers & rule-based solutions). Segmentation rules helped track competitor pricing for similar products across geographies on a weekly basis.

We helped a global consumer goods company solve price irregularities.

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