Case study: Pricing Watchtower for a Global Consumer Goods Company
About the Client
The client is a global Fortune 500 manufacturer of consumer and professional products with over $6 billion in annual revenue.
The objective of the client was to track their pricing changes across retailers and competitors for different products on a weekly basis in all their geographies. The client also wanted a competitor price tracking and compliance accordingly. This would help them identify anomalies based on standard deviation spread across multiple products and geographies.
BRIDGEi2i partnered with the client to develop a price monitoring and alerting solution to help track price and compliance
BRIDGEi2i’s data engineering team interpreted the data from IRI for the various KPIs by product and geography along with cost data across channels (such as retailers, e-commerce, distributors) and brands and Point of Sale (PoS) data by brands.
Our team of Data Scientists and AI Labs’ machine learning experts worked on deriving insights from various data points and then built Anomaly Detection Models (cluster analysis-based outlier detection, time series anomalies, local outliers & rule-based solutions). Various segmentation rules helped track competitor pricing for similar products across geographies on a weekly basis.
BRIDGEi2i’s AI experts deployed the Pricing Watch Tower solution with an integrated voice assistant that provides dashboards and real-time insights.
Identification of multiple vulnerable product SKUs for violations in prices against last price change
Identification of line pricing irregularities by retailers
Tracking of competitors pricing changes and alert management system