Robotics in Hospitality: How Will It Impact Guest Experience?

Robotics in Hospitality: How Will It Impact Guest Experience?

Digital disruption is causing ripples in the hospitality industry. Robotics and automation tools are quickly moving into the hospitality industry. Thanks to the new shift, restaurants and other fast foods outlets across the globe are beginning to realize the benefits of using the technology.

Integrating AI in robotics is poised to improve efficiency and service delivery. That way, hotel employees will no longer spend hours on the end slaving over a stovetop or chopping vegetables.

Merger of AI and robotics in the hospitality industry

The intelligence of robotics is increasing every day. That means the robots of today can be programmed to perform different human-operated tasks than before. It’s a huge wake-up call for the hospitality industry. According to the McKinsey Global Institute Report, half of today’s activities in various industries will be automated by 2055.

Thanks to the advancement of machine learning algorithms, we are having a new breed of AI-powered robotics that can handle different tasks with greater cognitive complexity. The “merger” of robots and AI could be used to help improve guest’s experience, decrease staff costs and also help increase operational efficiency.

But the question is: How will this promising technology impact guest experience?

Reduce the percentage of errors

Your guest not only need quick services but near-perfect services that are not prone to errors.  Integrating of AI-powered robotics with hotel management software makes it easier for you to automate and execute repetitive tasks with minimized errors. That way, there will be quickened service delivery and minimized complaints you’re your guests. Robotics can be expensive upfront, but the benefits accrued over-time overweight the costs. Besides, it becomes cheaper to use a robot in the long run compared to employing a human for the same task.

New ‘guests’ in your kitchen = faster service delivery

Some countries are introducing robotic technology in the kitchen and in the restaurants. A good example of such technology is Android waiters used in northern China. According to The Australian, the robotic waiters take orders, serve food and can navigate within the restaurant using an optical sensing system. Unfortunately, the robots can only utter handful phrases of Chinese Mandarin.

Moley Robotics, a UK-based company, has also produced the world’s first robotic kitchen. The robot “cooks its food with the skill and flair of a master chef.” Besides, the kitchen features a recipe library that can be accessed remotely by professionals.

A local restaurant in Shanghai boasted that their robots could “cook dishes in less than three minutes.” That means the vast slab of restaurant and hotel tasks – preparing food, taking orders and serving dishes – can be automated.

Automating different tasks in the kitchen means more time will be saved for other activities. Besides, your guest won’t have to lose precious time waiting for you to take orders.

AI-powered booking platforms save you time

The hotel industry is always looking for ways to making your booking experience more effective. Smart companies are coming with smart platforms that “foster” better booking experience. For example, Avvio recently launched the first AI-powered direct booking platform, Allora. The new booking engine is poised to orchestrate better online experiences. That way, it will help increase guest loyalty and also drive direct bookings. The program relies on different algorithms to study and analyze large volumes of data to come up with variations that will yield the optimum booking engine configuration.

Once the data is collected, the program will create more personalized interactions with your guests. As a result, it helps move the booking process away from your usual cookie-cutter approach.

Makes it easier for hotels to manage big data

Every successful company knows how valuable data is. That is why it is very important for hotels to make use of different travelers and guest data to their advantage. By analyzing data obtained from restaurant pos systems, hotel software and elsewhere,  you gain insights into the way you can deliver tailored services to your guests.

Thanks to machine learning, it is now possible to sift through large chunks of data and give out actionable information. AI not only makes it faster, but it also automates most of the resulting actions.

At the end of the day, the challenge of collecting and analyzing guest data will be simplified. Besides, thanks to AI, your hotel will be able to make strategic choices with regard to guest behavior and characteristics.

Guests becoming smarter shoppers

AI will give your global travelers a lot of power. Thanks to AI-powered engines, travelers will be able to query and search travel options against specific criteria. As a result, they will get the answers they are looking for, almost instantly. That would mean that hotels will also need to respond in the same way and be extremely flexible in the services they are offering. That is, with regard to guest packages, amenities, rooms and a host of other services.

Conclusion

AI is changing the way hospitality industry approach service delivery. Intelligent and flexible automation solutions play a significant role in overcoming the challenges quickly. Investing in hotel management software and robotics means more time off for your staff to tackle other equally important tasks. Besides, your guests will be served faster and more efficiently. As a result, improving the guest experience and increasing profits.

Author Bio

Fretty Francis is a digital marketing executive at SoftwareSuggest, an online platform that recommends software solutions to businesses. Her areas of expertise include hospitality technology, CRM software and eCommerce software. In her spare time, she likes to travel and catch up on the latest technologies.

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