Case study: Sales Growth with Ai-Driven Product Recommendation Framework for a P&C Insurer

Business Context

The client, a leading North American P&C commercial insurer, wanted to develop and implement an AI-driven product recommendation solution for cross-selling to existing customers.

How BRIDGEi2i Delivered Value?

BRIDGEi2i identified the next best products using machine learning models and built an AI solution that could be integrated with the campaign strategy. This helped the insurer identify the most relevant products based on their clients’ attributes and historic product holding patterns.

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