The Most Impactful Sales & Pricing Opportunities to Focus on
Be Alerted on Sell Through and Pricing Anomalies at Your Retailers Proactively, Understand Root Causes and Impact on Revenue and Profitability
Consumer Goods Manufacturers juggle over 20 million price points for their SKUs every year. Getting pricing wrong can have an immense impact on your revenue and profitability. Ensuring you have a data-driven strategy for dynamic pricing is a crucial lever for driving growth.
The Sales & Pricing Watchtower helps CPG companies proactively monitor SKU pricing and sales anomalies at category, pack, brand, store & geography levels. Leveraging our Watchtower™ AI accelerator, the solution actively monitors trends and changes in trends on a basket of sales and pricing KPIs continuously and proactively. Algorithmic estimations of root cause and impact analysis help you prioritize corrective sales and promotional investments.
AI for faster responses to pricing and sales aberrations
Stem revenue loss
Understand changes in consumer prices of competitive brand-packs that impact revenue at dollar and unit levels; uncover the difference in impact from competitive price actions and price changes deployed by channel or retail partners
Prevent margin erosion
Evaluate margin leakages caused by trade promotion dollars that have been deployed in product-markets to under-write indiscriminate or unplanned discounting at store levels
Brand erosion and Cannibalization
Identify influence of channel price actions on consumer offtake of adjacent brand-packs, and options to course-correct
Unearth Demand signals
Use store-level sales and price change signals to grasp trends that reflect on emerging consumer demand patterns
Anomaly detection at scale
With millions of price permutations across categories, brands, packs, retailers and regions, only the Watchtower can proactively surface anomalies that materially impact your business
Causality and impact
Understand causal relationships between KPIs, explore lineage and the impact that changes have on revenue and profitability
Sales & Pricing Watch Tower helped a global manufacturer of personal care products to reduce the share-gap of their lip balm against the market leader by better price monitoring while reducing compliance effort by over 30%
Why partner with BRIDGEi2i?
Our obsession with “value to customer” and “time to value” has shaped our engagement philosophy and we partner with our clients to make the journey from Information to Insight to Impact easier, faster, and sustainable. We leverage our proven problem-solving frameworks, extensive domain expertise, data science capabilities and proprietary AI accelerators to help companies accelerate their transformation journeys and build digital enterprises of the future.