Social Customer Intelligence Trends – BRIDGEi2i Infographic

Virtual Reality (VR) is no longer a technology reserved for the gaming industry. The applications are manifold in industries such as education, engineering, healthcare, insurance, sports, telecommunications etc., Two things occurred to me when I first tried google cardboard was:

How immersive the experience would be in a much more technically crafted devices like Oculus Rift and
What would be the current and potential enterprise applications and implications of this technology for insurance industry.
Unlike other technology disruptions like telematics, IoT, mobile, digital and cloud in insurance industry which I have outlined in one of my previous blog, VR is yet to catch up in terms of adoption by insurers. However, there are some applications from which the early adopters of this technology have started benefiting.

In this blog, I am going to discuss how analytics is playing a crucial role in enhancing the performance of supply chain.To set the context, I will highlight the “three major problems” being faced by supply chain executives and later explain how analytics is helping them solve these problems.

While it is amply clear that enormous data is created on the internet, there is no standard structure being followed in webpages, each one has its own structure so getting data into our application is always a herculean task.

Don’t believe those who tell you brick-and-mortar retail is dead. Despite the huge popularity of e-commerce, brick-and-mortar stores are here to stay. Physical store locations act as showrooms for your products, while e-commerce allows consumers to research all their options in a convenient format.

Developers are often interested in learning about the software industry’s best practices, so that they can improve the robustness and efficiency of their code. The best way to learn is by reading the source code of programs that are in production and running heavy workloads.

Pigs eat anything! Pig leaves everywhere! Pigs are domestic!…and most importantly Pigs Fly!!! Well…at least Apache Pig can! Apache Pig can operate on data whether it has metadata or not. It can operate on data that is relational, nested, or unstructured.

When we look at targeting, it is a combination of the target segment, the medium and the timing of that are of paramount importance. Missing out important details and failing to connect the dots through these vital elements may lead us to a situation …

The ICC Cricket World Cup is one of the biggest sporting spectacles in the world. The event is organised by the sport’s governing body, the International Cricket Council (ICC), with preliminary qualification rounds leading up to a finals tournament held every four years.

It takes a lot of effort from diverse teams across the organization to get $4M revenue into the system but it just takes one Sales Manager to lose the same amount of money! CEB recently reported that a failed Sales Manager would cost the company $4M.

Prithvijit Roy, CEO and Co-founder, and Maruti Peri, VP (Americas region) at BRIDGEi2i, discuss how customer analytics helps create business impact.

There was a time when I used to love going out to shop. Gadgets fascinated me and I loved the…

So much has happened in the social space since then and much has been said about the growth of social media — its multiple channels and the enormous scope of its content and subject matter. Social media seems to offer something for everyone.

This absurdity has to end. Way too much money is being spent on stuff that is really subjecting people to torture. The plummeting cost of communication technology is playing into the hands of these demon marketers who carpet bomb us at will. The other contributing factor is the fact that direct marketing activities are outsourced to sweatshops that employ desperate, but completely unsuitable people to execute. Lost among all this is the fact that these tactics will put off a large number of people and increase irritation and disengagement among both customers and target prospects- two very important constituencies.

Want to roll a dice? I’m sure you would love to roll. Let’s accept it, we all have been enticed…

Because we have Big Data now, we have countless gigabytes of information about when customers shop, what they buy and what they look at. However that is not the solution to the Ritz’s problem or to your understanding of your customers. Why?