With all the buzz around “big data,” there is huge focus on data generated by human behavior in social networks, blogs, chat rooms, comment fields, and more. Using this vast amount of rich information, organizations get a better understanding of customers by converting this information into actionable insights.
Social media data can also be an indicator of efficiency of marketing campaigns and new product introductions. Organizations are now actively “listening” to customer reactions and therein lies an opportunity to identify drivers for delivering better customer experience. Social analytics is a methodology that is gaining significant momentum in the are of customer intelligence. In this infographic we aim to highlight some of the key trends in social customer intelligence.
InfoGraphic developed by Mohanpriya Jagannathan, Analytics Consultant at BRIDGEi2i
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