Retailers use analytics platforms and solutions to leverage customer insights. Analytics sheds light on customer behaviour and tendencies by extracting metrics such as frequency of purchase, the average amount spent in transactions, conversion rate, the amount spent on specific product types, etc.
IoT technology is in its formative years, but it provides a canvas for multiple technology sub-sectors to innovate. Semiconductor will be one of the most impacted industry in multiple ways. In this blog, we have evaluated the opportunities and challenges for the semiconductor industry in the IoT space.
Virtual Reality (VR) is no longer a technology reserved for the gaming industry. The applications are manifold in industries such as education, engineering, healthcare, insurance, sports, telecommunications etc., Two things occurred to me when I first tried google cardboard was:
How immersive the experience would be in a much more technically crafted devices like Oculus Rift and
What would be the current and potential enterprise applications and implications of this technology for insurance industry.
Unlike other technology disruptions like telematics, IoT, mobile, digital and cloud in insurance industry which I have outlined in one of my previous blog, VR is yet to catch up in terms of adoption by insurers. However, there are some applications from which the early adopters of this technology have started benefiting.
Open source has successfully penetrated into many of the commercial companies. Many industries have released libraries and tools in open source that have reduced development effort. Analytics industry has also benefited from open source software.
The advent of ‘big data’ has completely changed the way businesses can harness the information about customers to make powerful business decisions. Data could be of any type – campaign information, customer demographics, individual transaction behavior, interactions on social networks, web usage, or satisfaction surveys etc. In this infographic, we highlight the impact of customer experience on business outcomes and BRIDGEi2i’s customer intelligence solutions.
Target, Walmart and more recently Amazon – are all r/e-tail giants that have made analytics one of the key ingredients, if not the backbone of their operations as they expand into hitherto uncharted customer segments, geographical territories and business models.