In today’s digital age, big data and analytics are of paramount importance in driving business transformation. As data continues to evolve in terms of type and velocity, big data initiatives will become all the more challenging.
The advent of ‘big data’ has completely changed the way businesses can harness the information about customers to make powerful business decisions. Data could be of any type – campaign information, customer demographics, individual transaction behavior, interactions on social networks, web usage, or satisfaction surveys etc. In this infographic, we highlight the impact of customer experience on business outcomes and BRIDGEi2i’s customer intelligence solutions.