customer insights

21 Jan: Stop the third degree methods being applied on hapless customers

This absurdity has to end. Way too much money is being spent on stuff that is really subjecting people to torture. The plummeting cost of communication technology is playing into the hands of these demon marketers who carpet bomb us at will. The other contributing factor is the fact that direct marketing activities are outsourced to sweatshops that employ desperate, but completely unsuitable people to execute. Lost among all this is the fact that these tactics will put off a large number of people and increase irritation and disengagement among both customers and target prospects- two very important constituencies.

08 Jul: Of Watermelons and Unstructured Customer Feedback

Simon was a watermelon seller, along with several other vendors, at a local market. Simon being a good listener, heard some customers speaking about how difficult it was to buy the watermelon in the morning and carry it around all day with all their other purchases. Intelligent as he was, Simon put up a placard saying that customers who buy from him can purchase melons in the morning and he would hold it for them by customer name until the end of the day, when they could pick it up before leaving. Simon’s sales increased exponentially and soon all the other vendors started copying his idea and increased their sales as well.