customer intelligence

“To understand the man, you must first walk a mile in his moccasins” – Native American Proverb

13 Dec: The Gospel of Customer Centricity for Improved Customer Experience

The way customers interact with brands has drastically changed over the past few years. In the words of Forbes contributor Brian Walker, “Digitally empowered customers are firmly in charge, bouncing from channel to channel at the drop of a hat.” It is now more important than ever to intertwine marketing efforts with sophisticated customer relationship management tools to deliver a seamless customer experience at every touch point in the purchasing cycle.

09 Oct: Walk down the aisle to live happily ever after with your customers

The hunger for business is not just a matter of survival. There is a certain longing, a deep desire for recognition, even love. In a lot of respects, the hunt for the earliest customers is a search for a validation and an acknowledgement.. and is a lot like courtship. The premise of this piece is to drive home the point that customer relationships are no less sacrosanct than the marital bond.