In today’s digital age, big data and analytics are of paramount importance in driving business transformation. As data continues to evolve in terms of type and velocity, big data initiatives will become all the more challenging.
For years sales and marketing teams around the world have failed to understand the importance of having a data scientist in their ranks. There are several reasons for that but perhaps the most significant one is a failure to recognize and embrace the difference between data analytics and data science.
Brands, no matter how big or small they may be, a common concern they all share is maximizing their campaign effectiveness. For the sake of illustration, imagine a Mercedes Benz Ad targeting a female aged 22-27, will it be effective in any sense?
Of late, a lot is being said of data scientists – a bunch of folks who have a unique ability to rip data apart and extract sensible information out of it. Rightly so – almost every time, they come up with insights that transform businesses.