marketing analytics

19 Feb: Content Marketing in the Age of Google Analytics

Consider this scenario: As a Digital Marketing Manager, you are assigned a budget for the quarter and pull upon multiple resources within the firm to churn out attractive infographics, well defined guides, promising whitepapers and compelling blog posts back to back; you then share them across social media channels, paid and otherwise, and sit back waiting for the leads to flow in – a job well done right? Absolutely not!