Customer experience is one of the most significant factor in hospitality that differentiates one from the rest. It does not matter whether one is travelling on a business trip or a leisure trip with family and friends, they always expect to have the best class experience during their trip.
Before the era of supermarkets hit our country, the ration of the house would come in from the neighbourhood mom-n-pop store right around the corner. Our grandparents would hand us a ten rupee note and send us off to buy a pack of biscuits, or milk,
Not far from now, you will have hard time in figuring out whether this blog is written by an machine or a human! Machine learning, the recent buzz word in the tech industry have started closing the intelligence gap between humans and machine.
Brands, no matter how big or small they may be, a common concern they all share is maximizing their campaign effectiveness. For the sake of illustration, imagine a Mercedes Benz Ad targeting a female aged 22-27, will it be effective in any sense?
Consider this scenario: As a Digital Marketing Manager, you are assigned a budget for the quarter and pull upon multiple resources within the firm to churn out attractive infographics, well defined guides, promising whitepapers and compelling blog posts back to back; you then share them across social media channels, paid and otherwise, and sit back waiting for the leads to flow in – a job well done right? Absolutely not!
On a normal day, we visit lot of websites. It can be professional, personal or recreational purposes. And one thing that has been common across websites for years has been the advertisements. We see them everywhere. On top, left, right and bottom of the page.
Target, Walmart and more recently Amazon – are all r/e-tail giants that have made analytics one of the key ingredients, if not the backbone of their operations as they expand into hitherto uncharted customer segments, geographical territories and business models.