marketing strategy

04 Sep: A leap of faith for customer relationships

Customer Life Time Modeling techniques can leverage existing transactional, demographic and lifestyle information about customers and then predict the most profitable pathways to becoming Most Valuable Customers in the portfolio. They can also surface out very unique nuances about micro segments of these MVCs, which can then be used to bring out very customized and personalized experiences. Nothing gets a relationship going better than personalized attention. Data driven customer relationship management and personalization enables companies to place well informed, strategic bets on emerging MVPs among customers and lock them in early into long lasting very profitable relationships.