performance analysis

19 Feb: LIGHTS, CAMERA, ANALYTICS!

Every Friday, as a big budget Bollywood film with its fair share of masala, thumkas, oomphs and dhishums releases, behind the curtains producers can be seen biting their nails for the movies fate. Will this movie set the cash registers ringing or turn out to be a forgettable dud?

Can’t we pull out our crystal balls, rub that magic lamp and read the tarot cards out of this? Is there a way to save our producers from these weekly heart attacks?