Before the era of supermarkets hit our country, the ration of the house would come in from the neighbourhood mom-n-pop store right around the corner. Our grandparents would hand us a ten rupee note and send us off to buy a pack of biscuits, or milk,
On a normal day, we visit lot of websites. It can be professional, personal or recreational purposes. And one thing that has been common across websites for years has been the advertisements. We see them everywhere. On top, left, right and bottom of the page.
When we look at targeting, it is a combination of the target segment, the medium and the timing of that are of paramount importance. Missing out important details and failing to connect the dots through these vital elements may lead us to a situation …
Customer Life Time Modeling techniques can leverage existing transactional, demographic and lifestyle information about customers and then predict the most profitable pathways to becoming Most Valuable Customers in the portfolio. They can also surface out very unique nuances about micro segments of these MVCs, which can then be used to bring out very customized and personalized experiences. Nothing gets a relationship going better than personalized attention. Data driven customer relationship management and personalization enables companies to place well informed, strategic bets on emerging MVPs among customers and lock them in early into long lasting very profitable relationships.