Today, many companies are looking to adopt AI in some form or the other to be a future-ready organization. Read this blog to understand how AI can be used to advance the boundaries of traditional analytics in the sales function.
Traditional algorithmic solutions around structured data have gained and continue to gain traction: Matt Hellman a Transformation Leader at Microsoft writes in a September 2018 article titled, “How AI is transforming sales and marketing” in The Marketing Journal.
Just like the story of AI, the story of sales too is a series of advancements. In a specific way, the current state of AI in sales is a convergence of advancements in various disciplines that hold tremendous potential to transform the world of sales.
AI – Artificial Intelligence, Machine Learning, Machine Intelligence, Thinking Machines, Knowledge Engineering, Natural Language Processing – unless you have been living under a rock these past few years, you have heard one or more of these terms multiple number of times.
A recent report by State Of Sales* revealed that only 21% of sales people are currently using AI in their processes. However, given the demand for tech-friendly assistance, the experts are expecting these numbers to grow by 155% by 2020, in the UK alone.