Case study: Targeted cross-sell to SMB

BRIDGEi2i helps a global technology leader to drive targeted cross-sell to SMBs using advanced analytics solutions. A global technology leader wanted to cross-sell its most profitable products to their existing SMB (Small & Medium Business) customers. The company had a large portfolio of products and hence wanted to be focussed on reaching out to the right set of accounts, with the most suitable offer, based on their likelihood of buying the product, in the near future.

BRIDGEi2i Solution: helped integrate data on firmographics and past purchase behaviour, to build a relationship quotient, and estimate needs of a company. A scoring model to prioritize accounts based on recency, frequency and monetary value of purchase, as well as association between products was developed, to increase the effectiveness of cross-sell programs.

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