The Digital Transformation narrative is pushing the Technology Industry to explore newer business models, effective investment strategies, enhanced sales enablement, and several resources and processes to rethink products and services in the context of the customer. As the push for growth and margins continues to intensify, so does the need to collaborate with AI companies to acquire more customers at lower costs maximize revenues with existing customers, all while trying to keep up with the evolving customer behaviour. It is time for executives to take Analytics and AI beyond boardroom conversations and democratize its value for driving organization wide transformation.

BRIDGEi2i brings together extensive Technology Industry expertise, Data Science capabilities and AI – powered accelerators to help Technology companies drive actions for digital transformation outcomes. Be it driving better sales performance and effectiveness, delivering personalized customer experiences or optimizing supply chain operations with AI assistants, we have done it all. Count on us to be your transformation partner for AI in technology industry solutions!


Sales Performance & Effectiveness

Sales leaders are constantly exploring avenues to improve sales visibility & transparency, predictability, intervention timing and sales rep enablement. With the rise in CRM adoption, sales organizations are sitting on a goldmine of sales data and stand to benefit immensely from sales analytics and the deployment of sales assistants.

BRIDGEi2i’s Sales Performance & Effectiveness solution helps sales organizations transform into high-performance teams by providing complete visibility and control of the sales process that helps in delivering actionable insights for better and faster decision making. The solution easily integrates with CRM systems and can be customized for any business environment.

Here are the key modules of the solution:

Sales Watchtower: Provides complete visibility sales performance and better predictability of sales closure numbers with automated tracking of performance metrics, competitive intelligence and enables intervention at the right time through intelligent alerts.

Sales Recommender: Enables informed decisions around pursuits based on lead & opportunity scoring, better cross sell conversion through product mix recommendations and higher win rate through deal level sales action recommendations.

Sales Optimizer: Enhances sales process effectiveness and planning by providing better sales forecasts to drive better ‘efficiency.’

Competitive Intelligence Watch Tower for Global Networking Major


Digital Marketing Effectiveness

Marketing Leaders today are challenged to optimize marketing spend allocation across channels while managing rising customer expectations. To maintain and grow market position, the marketing function needs a systematic approach towards multichannel customer experience and optimal utilization of marketing budgets.

BRIDGEi2i’s Digital Marketing Effectiveness solution leverages advanced analytics techniques and AI-powered recommendation and optimization accelerators to help technology companies develop a clear understanding of the market landscape, prioritize marketing channels and prescribe the optimum marketing mix for maximum RoI. The solution provides a real time monitoring and alerting mechanism for understanding impact of each digital channel and recommends the optimum channel mix for desired marketing outcomes.

Digital Marketing Effectiveness for a Fortune 500 Consumer Electronic Company

CRM – Personalization

Technology Enterprises today are engaged at some level of customer analytics programs to leverage customer insights around churn behavior, purchase patterns etc. They are however still challenged to get a grip on the evolution of different segments & profiles within the installed base, understand changes in customer product preferences and the ability to take pre-emptive action on the basis of intelligence.

BRIDGEi2i’s CRM – Personalization solution provides an early warning system that predicts baseline breach of key metrics within customer segments/portfolio to enable proactive intervention and leverages the proprietary recommendation engine to provide recommendations on next best action for identified customer segments. These recommendations combined with AI powered optimization accelerators drive better campaign planning, thereby delivering enhanced customer experience.

CRM Personalization for a global BPO service provider

Customer Support – Personalization

Enterprise Technology buying behavior has undergone a huge change in the past decade. Information security, Post sales service and scalability have become key triggers for vendor consideration, with customer service being the topmost. For Enterprises to stay on top of the game, it would be crucial for them to understand triggers for customer escalations and have the ability to preempt customer experience issues early to prevent dissatisfaction.

BRIDGEi2i’s AI-powered Customer Support – Personalization solution provides a real-time Customer 360 View by analyzing customer interactions, using machine learning algorithms to identify customer issue patterns and predict potential escalations. The solution also recommends the best course of action for addressing potential issues and triggers for enhancing customer experience.

Customer Support Personalization for a Global Consumer Electronics Company

Supply Chain Planning

With product lifecycles shrinking and increasing competition, technology enterprises are relying on Supply Chain functions to become more intelligent, agile and transparent, while keeping the costs under control. The ability to forecast demand accurately and plan inventory holds the key to revenue growth and providing a superior customer experience.

BRIDGEi2i’s AI-powered Supply Chain planning solution provides Supply Chain leaders complete visibility and control on demand prediction and inventory management. The solution provides automated demand forecasts and intelligent alerts that predicts baseline breach of forecasting behavior. Based on forecasts, the solution further helps inventory planners set the right inventory targets across various levels of granularity (Product/Lower Level Material/ Spare parts etc.)

Optimal Inventory Identification for a Leading Electronics Contract Manufacturer

Price Optimization

Increasing customer sophistication, shrinking product lifecycles and growing competition is pushing executives to take a serious look at their pricing strategy. While cost optimization and focus on market are important, pricing flexibility as an avenue offers more control and predictability over contribution to bottom line.

BRIDGEi2i’s Pricing solution helps Technology companies understand, define and implement the most effective, optimized and best suited pricing strategy based on business context and the key performance metrics they are trying to drive.

Pricing Optimization for a Fortune 500 Memory Manufacturing Company

Employee Engagement

The dynamics of the ever-changing business environment, the evolution of the workplace and generational shifts in organizational culture have pushed HRs to reconsider traditional employee engagement strategies.

BRIDGEi2i’s AI powered Employee Engagement solution provides real time visibility for key metrics and delivers actionable insights to help HR organizations bring science to talent acquisition, resource management, and employee engagement.

Employee Engagement Monitoring for Global IT Services Company

Employee Engagement
Employee Engagement




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BRIDGEi2i Delivers the AI Advantage in Analytics

With the digital transformation agenda gathering momentum, priorities for technology companies are very clear; Look beyond productivity improvements and focus on effectiveness, when it comes to investments in analytics and AI. | With increasing competition and pressure on bottom-line, there is a big push for new revenue channels and improving profitability. | Contextualize customer experience for customer growth and retention. At BRIDGEi2i we partner with some of the largest enterprise technology companies to deploy AI-powered analytics solutions that help improve customer experience by preempting customer issues and escalations, build high performance sales teams through better forecasting and insights and optimize Supply Chain processes.

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